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Internationally acclaimed speakersPrestigious award showDrinks & Bites12th edition

Friends of Search

The date is set! Friends of Search 2025 will take place on March 13th, 2025. Early bird tickets are now available. Will we see you there?

Tickets

Welcome to Friends of Search

A stellar line-up

We will compose a stellar lineup of speakers, each one belonging to the front runners of the Search industry. Get ready to be amazed by their whirlwind presentations and bring yourself up to speed to the latest developments in search.

  • As for SEO, you can expect topics such as E-commerce SEO, E-E-A-T and technical SEO implementations
  • As for SEA (PPC), you can expect to learn about Performance Max, First-party data, Automation, Google Shopping and Bid strategies

In short, visiting Friends of Search is practically a no-brainer for any search specialist who takes their profession seriously.

All speakers

Exclusive insights tailored to your needs

  • You’ll have access to knowledge that is not available with a quick Google Search or on free-for-all open forums, which means you get a huge advantage. The high-value content and networking opportunities are truly worth your time and money.
  • Our experts come to this event because they know you and your interests. You can count on them to entertain you and deliver actionable, implementable information.
  • You’ll hear and learn from a brilliant blend of speakers with diverse backgrounds in the Search industry. From specialized agencies, front running companies, and, of course, search engines.

Who should definitely attend?

If you still have doubts about whether attending Friends of Search fits your profile, don’t worry. We can’t list them all, but below are some job profiles who are going to look back on March 13 as the most fun day of 2025.

  • SEO specialist
  • SEA specialist
  • Content marketer
  • Copywriter
  • Online marketer
  • Developer
  • Campaign marketer
  • Online advertising specialist & consultant
  • (Digital/Online) marketing manager

Naturally, Friends of Search is a place for anyone who practices search, whether it is for their employer, their client, or as simply a hobby.

Speakers 2025

Lily Ray

Vice President, SEO Strategy & Research Amsive Digital
Rand Fishkin

Rand Fishkin

CEO & Co Founder SparkToro

Wil Reynolds

VP Innovation Seer Interactive

Jes Scholz

Organic Marketing Consultant & SEO Futurist JesScholz Consulting

Bastian Grimm

CEO & Co Founder Peak Ace AG

Andrew Lolk

Founder eCommerce-only PPC agency, SavvyRevenue

Lily Ray

Vice President, SEO Strategy & Research Amsive Digital
Rand Fishkin

Rand Fishkin

CEO & Co Founder SparkToro

Wil Reynolds

VP Innovation Seer Interactive

Jes Scholz

Organic Marketing Consultant & SEO Futurist JesScholz Consulting

Bastian Grimm

CEO & Co Founder Peak Ace AG

Andrew Lolk

Founder eCommerce-only PPC agency, SavvyRevenue

Lily Ray

Vice President, SEO Strategy & Research Amsive Digital
Rand Fishkin

Rand Fishkin

CEO & Co Founder SparkToro

Wil Reynolds

VP Innovation Seer Interactive

Jes Scholz

Organic Marketing Consultant & SEO Futurist JesScholz Consulting

Bastian Grimm

CEO & Co Founder Peak Ace AG

Andrew Lolk

Founder eCommerce-only PPC agency, SavvyRevenue

Friends of Search news

Registration for Friends of Search Awards 2025 now Open

Registration for Friends of Search Awards 2025 now Open

On March 13, 2025, the best work in Search will be awarded for the 6th time at the 12th  edition of Friends of Search, taking place at the Kromhouthal in Amsterdam. Registration for the awards is now open. Ambitious Search specialists can submit a case in the …

Ticket Sales for Friends of Search 2025 Now Open – Early Bird Tickets Available!

Ticket Sales for Friends of Search 2025 Now Open – Early Bird Tickets Available!

Amsterdam, Thursday, September 5, 2024 – On March 13, 2025, industry associations DDMA and VIA Nederland will organize the 12th edition of Friends of Search at the Kromhouthal in Amsterdam. Early Bird tickets for the conference are available at: shop.friendsof…

Shampoo Bars and HEMA win Friends of Search Awards 2024

Shampoo Bars and HEMA win Friends of Search Awards 2024

During Friends of Search 2024, the winners of the Friends of Search Awards 2024 have been announced.  In the category ‘Best SEA’ (PPC), Shampoo Bars took home the win. In the category ‘Best SEO’ HEMA bested the competition.

Case Shampoo Bars
A cleaner p…

News archive

Back in 2024

In 2024’s edition of Friends of Search was a blue sensation! More than 750 search fanatics came together to live, talk and breath search. Check out the recap page now.

Recap 2024

Back in 2023

In 2023’s edition of Friends of Search was a pink sensation! Check out the recap page now.

Recap 2023

Back in 2022

In 2022’s edition of Friends of Search more than 500 search fanatics came together and indulged themselves in all things search. Start recapping now.

Recap 2022

Back in 2021

After months of struggling with COVID, we were still able to put together another Friends of Search edition in 2021. And what an edition it was! Check out the recap page to get an impression.

Recap 2021

Back in 2020

With the conference for the first time being held in both Amsterdam and Brussels, Friends of Search 2020 was a great success. Almost 900 international search enthusiasts came together to talk, live and breath search. Check out the recap to get an impression.

Recap 2020
I've loved my experiences speaking at Friends of Search. The staff is extremely professional, knowledgeable, and not to mention - lots of fun! The quality and professionalism of the conference are top-notch.
Lily Ray Sr. Director, SEO & Head of Organic Research Amsive
What a great event, even grander than usual, well done to you and the whole team!
Frederick Vallaeys Co-founder & CEO Optmyzr
Everything was well-organized! As a speaker, I felt supported and cared about. Thanks to all who helped to organize such a wonderful event! The venue, food and all decorations and details were gorgeous!
Kristina Azarenko SEO Consultant MarketingSyrup
Incredible experience at Friends of Search! It was an honor to speak at this great conference and meet a such nice and warm audience. Big shout to all the organizers.
Marco Frighetto Managing Partner Booster Box
Was a fantastic event. Great audience, acoustics and organization.
Marcus Tober Chief Innovation Officer Searchmetrics
I liked the events both very much – they were well organized and as a speaker I felt really well cared for… it was a pleasure to be a part of the show :)
Martin Röttgerding Head of SEA Bloofusion Germany
I think you and the team have hit a whole other level that isn't matched on the European conference scene at all.
Brendan Almack Client Director Wolfgang Digital
Hands down best-in-class conference (organisation) from start to finish. Really enjoyed it! Thanks for all the great work.
Christopher Gutknecht Head of Online Marketing Norisk