Back in 2021 - Friends of Search Brussels 2021

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During the second edition of Friends of Search in Belgium almost 200 search fanatics came together to live, talk and breath search. Check out all photos, videos, presentations and articles below.

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Astrid Kramer - SEO, UX and Ad Sales - joining forces instead of fighting each other

Barry Adams - A (Shallow) Deep-Dive into Technical SEO in 2021 and Beyond

Bartosz Goralewicz - Are We Still SEO's

Gianluca Binelli - Measurement apocalypse, an incrementality survival kit

Hannah Thorpe - Becoming a Market Maker, How to Build Your Own Demand Through SEO and Content Marketing

James Hankins - Share of Search, More than just a metric

Jean-Thomas Célette & Irfan Uyar - BONUS Reactivating zombies

Jean-Thomas Célette & Irfan Uyar - Feeds, data quality & tips an in-depth workshop from Google Shopping product managers

Jérôme Paquot - Case XLG maintaining Search visibility with the merger of 20 companies in a covid crisis

Patrick Gilbert - Be More Like SpaceX, The Elon Musk Approach To PPC

Wijnand Meijer - Copywriting with AI, how creative can machines really be

Yves Wemers - Case BNP Paribas Fortis, How Value-based bidding led to cost per lead reductions up till -61%

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Alles wat je moet weten van Friends of Search 2021 (Dutch)

17 November 2021 Read more on emerce.nl