Blog
Stay informed and keep up to date with the latest news on Friends of Search! Don’t want to miss anything? Subscribe to the Friends of Search newsletter below.
All
                Blog
                  Interview
                  News
              
    
	
	
		Frederick Vallaeys (Optmyzer): ‘We are currently witnessing the biggest mindshift in PPC in the past 20 years’
	
		  
				  
	
	
	  		
		  
Interview
					  
			  Frederick Vallaeys (Optmyzer): ‘We are currently witnessing the biggest mindshift in PPC in the past 20 years’
				  
			14 June 2022		  
					  Read more
				  
		
	  
	
	
		Lily Ray (Amsive Digital): ‘Any SEO who hasn’t jumped onto the E-A-T wave is not playing close enough attention’
	
		  
				  
	
	
	  		
		  
Interview
					  
			  Lily Ray (Amsive Digital): ‘Any SEO who hasn’t jumped onto the E-A-T wave is not playing close enough attention’
				  
			7 June 2022		  
					  Read more
				  
		
	  
	
	
		Rodney Ip (Google): ‘Performance Max helps our advertisers stay ahead of ongoing changes in consumer behaviour’
	
		  
				  
	
	
	  		
		  
Interview
					  
			  Rodney Ip (Google): ‘Performance Max helps our advertisers stay ahead of ongoing changes in consumer behaviour’
				  
			3 June 2022		  
					  Read more
				  
		
	  
	
	
		The 6 favourite picks from the Friends of Search crew
	
		  
				  
	
	
	  		
		  
News
					  
			  The 6 favourite picks from the Friends of Search crew
				  
			25 May 2022		  
					  Read more
				  
		
	  
	
	
		Sneak Peek: The first Friends of Search speakers are confirmed!
	
		  
				  
	
	
	  		
		  
News
					  
			  Sneak Peek: The first Friends of Search speakers are confirmed!
				  
			31 March 2022		  
					  Read more
				  
		
	  
	
	
		viaBOVAG.nl and HEMA winners of the Friends of Search Awards 2021
	
		  
				  
	
	
	  		
		  
News
					  
			  viaBOVAG.nl and HEMA winners of the Friends of Search Awards 2021
				  
			16 November 20...		  
					  Read more
				  
		
	  
	
	
		Bartosz Góralewicz (Onely) “The internet is only going to get bigger and more complex and difficult to render”
	
		  
				  
	
	
	  		
		  
Interview
					  
			  Bartosz Góralewicz (Onely) “The internet is only going to get bigger and more complex and difficult to render”
				  
			15 November 20...		  
					  Read more
				  
		
	  
	
	
		Interview Frederick Vallaeys: “Search professionals need to understand how they can collaborate with automation technology, rather than compete against it.”
	
		  
				  
	
	
	  		
		  
Interview
					  
			  Interview Frederick Vallaeys: “Search professionals need to understand how they can collaborate with automation technology, rather than compete against it.”
				  
			11 November 20...		  
					  Read more
				  
		
	  
	
	
		Wijnand Meijer (TrueClicks): “Google’s OptiScore still has many flaws”
	
		  
				  
	
	
	  		
		  
Interview
					  
			  Wijnand Meijer (TrueClicks): “Google’s OptiScore still has many flaws”
				  
			9 November 202...		  
					  Read more
				  
		
	  
	
	
		Astrid Kramer (Astrid Kramer Consulting): “SEO brings me nothing at all if I do not take into account UX”
	
		  
				  
	
	
	  		
		  
Interview
					  
			  Astrid Kramer (Astrid Kramer Consulting): “SEO brings me nothing at all if I do not take into account UX”
				  
			2 November 202...		  
					  Read more
				  
		
	  
	
	
		Here are the nominees of the Friends of Search Awards 2021
	
		  
				  
	
	
	  		
		  
News
					  
			  Here are the nominees of the Friends of Search Awards 2021
				  
			28 October 202...		  
					  Read more
				  
		
	  
	
	
		Gianluca Binelli (Booster Box): “Performance marketing is broken”
	
		  
				  
	
	
	  		
		  
Interview
					  
			  Gianluca Binelli (Booster Box): “Performance marketing is broken”
				  
			7 October 2021		  
					  Read more