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International speakers2 different locations2th edition
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Friends of Search 2021 on 16 and 17 november this year

09 March 2021

The eight edition of Friends of Search, the largest search conference of the Benelux, organised by industry associations DDMA and VIA, will take place on 16 November 2021 in the Kromhouthal in Amsterdam. This year, another Belgian edition will be organised in cooperation with DDMA’s sister organisation BAM on 17 november 2021 in The Egg in Brussels. Early Bird ticket sale for both editions has started today. 

Considering the COVID-19 measures and visitors’ health and safety, the organisers have decided that both editions of Friends of Search will take place near the end of the year.  

It is crucial for a search professional to keep track of all the developments around search in a fast-changing search landscape. During Friends of Search, international speakers will share their vision on SEO and SEA in 2021 and bring you up to speed on the latest trends. Finally, Friends of Search offers visitors the rare opportunity to connect with other search fanatics and broaden their networks.  

Exclusive Friends of Search webinars for ticket holders 

Since the conference doesn’t take place until near the end of the year, Friends of Search organises two Friends of Search webinars, exclusively for ticket holders. On June 8award-winning SEO consultant Barry Adams will give a webinar on technical SEO in 2021. On September 14Gianluca Binelli, founder of PPC Marketing Agency Booster Box, will provide a webinar on a to be announced topic. Ticket holders can register for free on the Friends of Search website. 

Eduard Blacquière, Digital Marketing Consultant: “Friends of Search was one of the first large events that brought search fanatics together. Since COVID19, the need fort his has grown exponentially. That’s why we consciously moved this years edition of Friends of Search to November, because we believe in the power of bringing people together physically.” 

Lennert de Rijk, CEO Benelux & Nordics Artefact: “Since 2014, Friends of Search has been thé meeting place of the search community in the Benelux. By creating a topnotch program of speakers each year, Friends of Search has developed itself as one of the most import search conferences in Europe, with speakers queuing up for a spot to speak to and connect with visitors. It’s amazing that we can make this possible again in November.   

Friends of Search Awards 

For the Dutch edition of Friends of Search, the Friends of Search Awards will be held for the second time. In the categories ‘Best Search Engine Optimization (SEO)’ and ‘Best Search Engine Advertising (SEA)’, participants will compete for the coveted first place. The winners get the unique chance to present their case to an international audience. Registration opens on 25 May 2021.