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Registration for Friends of Search Awards 2021 is open

25 May 2021

On Thursday, November 16, 2021, the best work in search will be rewarded once again, during the Dutch edition of Friends of Search, which takes place in the Kromhouthal in Amsterdam. Registration for in the categories Best SEO and Best SEA (PPC) opened today at Early-bird tickets for the Dutch, as well as the Belgian edition of Friends of Search are still available.

This year’s jury consists of two teams, each consisting of three thought leaders within the search industry. The SEO jury consists of Marcus Tober (Searchmetrics), Linda Hogenes (Coolblue) en Barry Adams (Polemic Digital). The SEA jury consists of Purna Virji (LinkedIn), Kate Adams (Google) and Frederick Vallaeys (Optmyzer). When assessing the entries, the jury will consider, among other things, strategy, innovation, effectiveness, results, transparency and privacy-friendliness. Registration closes on September 10.

Last year, Slimster outperformed other nominees SKODA and Europcar in the category Best SEO. convinced the jury with a perfectly executed migration. In the category of Best SEA, Leen Bakker turned out to be victorious at the expense of other nominees A-Z Barbecue & Gourmet Party Service and With an enormous variety of Google ads capabilities, Leen Bakker translated the physical shopping experience into a succesful online advertising strategy.

Friends of Search is made possible by the following sponsors: Adchieve, Addurance, Adwise Artefact, Greenhouse, Happy Horizon, Hybridagency, Increase, Knewledge, Merkle Nederland Group, Orangedotcom, OrangeValley,, Reprise, SDIM Online Marketing, Searchresult, Traffic Builders, Universem, Upthrust, , and WiSEO.

Unfortunately, we have decided not to organize a Belgian edition of Friends of Search in 2024. The 11th edition of Friends of Search we are organising in the Netherlands. Belgian visitors are of course more than welcome. Join us on March 21, 2024, in de Kromhouthal in Amsterdam.

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