Annelies is an experienced SEO professional with a love for tech SEO. Her technical know-how was developed in consultancy, where she gained experience at many of the Netherlands’ biggest companies. 

She currently works at bol.com, a well known online retailer in the Benelux. After being the tech SEO specialist, she became the product owner of a team of developers focussing solely on building solutions for SEO within bol.com. 

She likes to think outside the box and build solutions that work on scale. She also loves to share her knowledge on SEO within and outside of bol.com.

Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b, and CPG sites. She loves diving into algorithm updates, assessing quality issues, and solving technical SEO mysteries.

Barry Adams has building and ranking websites since 1998. Over the years he’s honed his skills in a wide range of businesses, from small agencies to Fortune 500 multinationals. In 2014 Barry founded SEO consultancy Polemic Digital, delivering specialised SEO services to clients such as the UK’s most-read newspapers The Sun and the Daily Mail and America’s most popular news channel Fox News. In addition to his consulting work, Barry lectures on SEO and digital marketing for several universities and travels the world to speak at digital conferences. He also serves as chief editor at award-winning European digital marketing blog State of Digital, and is on the judging panel for the annual European, US Search & Friends of Search Awards.