Judith is a renowned international speaker, writer, trainer, blogger and a digital and media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. She is a regular speaker around the world on SEO, content strategy, link building, PPC, and digital strategy, co-hosts a weekly marketing podcast, is a contributor to the Huffington Post, and has been recognised by her peers as one of the most influential people in the UK digital industry. Judith judges industry leading awards MENA, EU, US, Australian, Nordic, and UK Search Awards, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Family Search, Amadeus, AMD, AmEx , Virgin.com, Virgin Startup & more. She has over 20 years of experience, predating Google in her entry into the market and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book “Pimp My Site” and the Econsultancy guide to Paid Search and is currently updating the large foundational Econsultancy Best Practice Guide to SEO.
Bastian Grimm
Bastian Grimm is the CEO & Co-Founder of Peak Ace and a renowned expert in large-scale, international SEO – managing sites of almost any size in highly competitive industries. Always eager to expand his knowledge, with more than 15 years’ experience in online marketing, technical and global SEO, Bastian currently oversees Peak Ace’s search engine optimisation as well as content marketing initiatives. Having been awarded the prestigious “Search Personality of the Year” at the 2019 European Search Awards, striving for efficiency is clearly one of Bastian Grimm’s key guiding principles. It has shaped his entire career. His belief that understanding a target market means not only getting to grips with the language, but also the culture, has held him in good stead. Bastian leads a thriving team of expert native speakers, able to serve clients in 20+ languages, and the results speak for themselves. A full-service performance marketing agency with a focus on “all things search”, Peak Ace has a flair for over-achieving. Having been named a FOCUS growth champion for multiple years in a row, as well as scooping up trophies at both the European Search and Drum Search Awards, Bastian is proud to lead such an innovative, ever-expanding company. His secret? Dynamic, decisive processes, a phenomenal team and going to bed with inbox zero.
Gianluca Binelli
Gianluca Binelli hails from the hills of sunny Tuscany and is the Founder of Booster Box – a scientific online marketing and technology agency based in his hometown of Pietrasanta. Gianluca aims to use his love of numbers to build Silicon Tuscany and is well on his way to doing so. This summer, Booster Box was elated to win the award for Best Small PPC Agency at the European Search Awards and was recently nominated for Agency of the Year at the 2019 Drum DADI Awards. Currently, Gianluca is ranked as the 2nd Most Influential PPC Expert of 2019 by PPC Hero. It’s safe to say that Gianluca knows his stuff. In the age defined as BBB (Before Booster Box), Gianluca graduated from Bocconi University with full marks in an MSc in Marketing Management. He later spent over 6 years at Google wearing various marketing hats. From managing online marketing for Google’s products in the EMEA region to becoming an advisor for Capital G – Google’s equity fund, Gianluca’s experience has furnished him with an in-depth understanding of the advertising giant. Now, outside of building PPC acquisition machines and putting Tuscany on the map for more than just wine, scenic rolling landscapes and the Renaissance, Gianluca is set on nurturing the next generation of PPC greats. He can be found moulding young minds at the University of Pisa, of which is also a graduate himself and is a regular fixture as an invited speaker at global digital conferences such as Hero Conf, AdWorld Experience, Web Marketing Festival and more. He can also be heard spreading his knowledge worldwide through webinars hosted by the likes of SEMRush.
Brad Geddes
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google’s advertising program. Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include Amazon, Yahoo, Thomson Reuters, Salesforce, Google, FindLaw, and the Washington Post. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Martin Splitt
Martin is a developer advocate on the Webmaster Trends Analyst team at Google Switzerland. In this role, he helps developers and content creators to build great content on the Web. He is involved with the W3C as well as the global web and JavaScript developer community, working to keep the Web open.
Cindy Krum
Cindy Krum is the Founder & CEO of MobileMoxie. She is considered a thought-leader in the mobile SEO and ASO marketing , and has been bringing fresh and creative ideas to digital marketing stages around the world, regularly speaking at national and international trade events, as well as clients and loyal blog readers. Cindy’s leadership helped MobileMoxie launch the first mobile-focused SEO tool set and APIs to help other SEO tools provide insights about the impact of Mobile-First Indexing on search results for apps, websites and PWAs.
Reuben Milne
Reuben is an expert in live audience engagement. A regular presenter at events around the world, he works with clients to create the most entertaining, interactive experience possible. He is also in demand as a creative facilitator, running workshops for media agencies and owners such as BBC, Channel 4, Google and Yahoo! to help them unlock creative ways to tell compelling stories.
Izzi Smith
Izzi is a Technical SEO Analyst at Ryte where she loves spending her time solving technical mysteries, sharing her knowledge, and helping beloved clients create even more awesome websites for their users and Search Engines. Izzi has spoken at many top industry events and conferences across Europe, and has been rated the best speaker several times.
About her workshop “Advanced GSC search performance analysis: how to spot patterns for actionable insights that reap results”:
Advanced GSC search performance analysis: how to spot patterns for actionable insights that reap results
Google Search Console gives us tons of insights into real organic search performance but what is found on the surface is either ambiguous or too time-consuming to dig into for really actionable learnings. To help fix that, Izzi’s workshop takes a deep-dive into how to better interpret GSC data and how to identify specific patterns and behaviours that will speed up future analyses, all with a ton of juicy case studies and existing correlations such as query intent shifts, cannibalization, Featured Snippets, and a load more that you can look out for right away.
Martin Röttgerding
Martin is Head of SEA at online marketing agency Bloofusion Germany. As a PPC geek, he loves to take things a bit further – by digging into the mechanisms of Google Ads, building tools, or doing cool things with data. He blogs regularly at the German Bloofusion Blog. In English, he blogs at PPC-Epiphany.com, but only when he feels that something is advanced or exclusive enough to be worth sharing internationally. He is best known for his Google Shopping segmentation strategy, the Quality Score Tracker script, and his work on Customized Ads. Martin has spoken at numerous conferences over the years, including SMX, Marketing Festival, ADworld Experience and Heroconf. Next up: Friends of Search