Jerome Paquot is Head of Marketing at XLG. 2 years ago, he joinded XL Group, a group of 38 companies active in facility and maintenance in Belgium, employing more than 8,500 people. His mission was to merge these 38 companies into one brand (and one website): XLG. He is involved in all of XLG’s digital developments, which allows him to have a transversal impact on customer acquisition, cross-selling and recruitment. Specialized in service companies, Jerome was partner at Mister Genius (IT services stores) where he experimented with the tactical use of SEM tools including GMB. Convinced that PPC was going to change the world of marketing, he had his first Google Adwords training in 2009.