Kaspar Szymanski
Kaspar Szymanski a renowned SEO expert, former senior member of the famed Google Search Quality team and among the select few former Googlers with extensive policy driving, webspam hunting and webmaster outreach expertise. Nowadays Kaspar applies his skill set to recover websites from Google penalties and help clients to max out the potential of their websites in search engines.
Getting the most of PMax to How PPC marketers can get the most out of Performance Max
Rodney Ip
Rodney Ip is a Global Product Lead at Google, responsible for driving product strategy of the latest innovations in Google Ads. He has been in the digital ads industry for over 15 years, 8 of which have been at Google. He is also part of Google for Nonprofits, a program where Googlers consult with nonprofit organizations to maximize the value of their digital strategies.
Making sense of Google Search data through visualization
Daniel Waisberg
Daniel Waisberg is a Search Advocate at Google, working with the Search Console engineering team. His job is divided between inspiring the SEO community and working with the product’s engineering team to develop new capabilities. Before joining the Search team, he spent 6 years in the Google Analytics engineering team, doing a similar role but with a focus in data analysis and visualization.
Kristina Azarenko
Kristina is the founder of MarketingSyrup Digital Inc., an SEO consultancy providing high-impact SEO consulting for medium to large-sized B2C companies that are ready to scale using SEO.
Kristina was named one of the 13 women shaping the SEO industry. She is also an expert contributor at Search Engine Journal, Search Engine Land, SEMrush, HotJar as well as a speaker at Google Search Central Live Conference, Women in Tech SEO Festival, BrightonSEO eCommerce Summit, and other marketing events.
Kristina also provides in-depth SEO training through her SEO Challenge Course which has helped 150+ graduates understand SEO properly and gain confidence in this field.
Annelies Schreuder-Hoogveld
Annelies is an experienced SEO professional with a love for tech SEO. Her technical know-how was developed in consultancy, where she gained experience at many of the Netherlands’ biggest companies.
She currently works at bol.com, a well known online retailer in the Benelux. After being the tech SEO specialist, she became the product owner of a team of developers focussing solely on building solutions for SEO within bol.com.
She likes to think outside the box and build solutions that work on scale. She also loves to share her knowledge on SEO within and outside of bol.com.
Lily Ray
Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b, and CPG sites. She loves diving into algorithm updates, assessing quality issues, and solving technical SEO mysteries.