A Deep-dive into technical SEO in 2021 and beyond
In this talk, Barry Adams will take an in-depth look at what we know about Google’s crawling and indexing systems, and how this relates to technical SEO. He will look at the main trends in technical SEO in 2021 and the near future, with technologies like the indexing API, AMP, and Core Web Vitals giving strong indications about the web as Google wants it to evolve. SEOs need to understand how these factors fit into their strategies, and what Google is looking for to efficiently crawl and index content on the web.
Barry Adams has building and ranking websites since 1998. Over the years he’s honed his skills in a wide range of businesses, from small agencies to Fortune 500 multinationals. In 2014 Barry founded SEO consultancy Polemic Digital, delivering specialised SEO services to clients such as the UK’s most-read newspapers The Sun and the Daily Mail and America’s most popular news channel Fox News. In addition to his consulting work, Barry lectures on SEO and digital marketing for several universities and travels the world to speak at digital conferences. He also serves as chief editor at award-winning European digital marketing blog State of Digital, and is on the judging panel for the annual European, US Search & Friends of Search Awards.