International speakers2 different locations3rd edition

Feeds, data quality & tips; an in-depth workshop from Google Shopping product managers

Jean-Thomas Célette & Irfan Uyar

12:10 - 12:40

Join two of our Product Managers working on Shopping ads; Irfan Uyar & Jean Thomas Célette for an in-depth workshop on everything Shopping. The session will focus on the Best practices for Shopping Ads, advanced optimization strategies, and the importance of Data Quality. In addition they’ll share a strategy retailers can use to reactivate SKU’s with no impression/clicks, and prevent common errors when it comes to account settings.

Jean-Thomas Célette

Product Management & EngineeringGoogle

Irfan Uyar

Product ManagerGoogleIrfan is a Product Manager and is responsible for the retailer experience within Shopping Ads. His goal is to empower businesses in the retail ecosystem to successfully achieve their marketing goals by providing amazing advertiser experiences. Prior to joining Google, he spent several years at Swisscom as Lead Product Manager for the omni channel experience for business customers. In 2015 Irfan helped set up as the first online marketplace in Switzerland and was mainly responsible for the merchant experience & platform.