Getting the most of PMax to How PPC marketers can get the most out of Performance Max
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Rodney Ip is a Global Product Lead at Google, responsible for driving product strategy of the latest innovations in Google Ads. He has been in the digital ads industry for over 15 years, 8 of which have been at Google. He is also part of Google for Nonprofits, a program where Googlers consult with nonprofit organizations to maximize the value of their digital strategies.