How to gain SEO traffic in a zero-click world
Even Global businesses have to care about local search rankings – In a Mobile-First Indexing world, every search has a local component. You may not realize it, but Google is now doing a much better job at changing search results to fit a specific user’s needs; this includes adapting search results to be more tied to the location of the searcher, and the language settings of the user. We all know that the number of zero-click searches is up, especially on mobile results, and Google is stacking the top of the result with more and more of their content, rather than organic rankings. This session will outline how this is impacting SEO success metrics, how language and location play into those rankings, and what you can do to drive inclusion of your content in those new kinds of rankings, and make your brand look better and drive more clicks from search results around the world. Google’s new focus on entity and language understanding makes it more important than ever to know when the location and language of a potential user will change what is included and how their query looks on their phone.