International speakersPrestigious award showThe latest insightsAnniversary edition in the Netherlands

Case RAC: Hypercompetitive keywords; how we stick to the top of SERPs

Jordan Francis

15:35 - 16:05

Despite their challenges – hypercompetitive keywords provide amazing opportunities to unlock ROI and supercharge growth.

These highly-competitive keyword terms often feature a whole host of well known brands that provide very strong user experiences and implement strong SEO strategies of their own – how can you stand out?

In this talk, we will discuss these challenges in more detail – running through real-world examples of how we position our sites to be successful in these very competitive SERPs.

Jordan Francis

SEO Director - Blue Array

Jordan is an SEO Director at Blue Array who has worked across high-growth start-ups, global publishers and established household brands to deliver award-winning and commercially impact campaigns. An SEO all-rounder, Jordan’s main areas of interest are large-scale and highly technical SEO. Among other things, Jordan has also led SEO auditing training for several years running at BrightonSEO and is a contributor to the

Unfortunately, we have decided not to organize a Belgian edition of Friends of Search in 2023. But not to worry, in honor of our 10th anniversary we are organizing an extra special Dutch edition: Friends of Search Fest. Belgian visitors are of course more than welcome. Join us on March 23, 2023, in de Kromhouthal in Amsterdam.

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