The Biggest Mind Shift in Search Advertising

Automation has been one of the big themes in PPC for several years and now that every advertiser has access to the same high quality, low cost automations, how can they set themselves apart? In other words, how can an advertiser win when all their competitors have the same tools? Some long-held beliefs will need to be challenged and old best practices will need to be changed. Optmyzr CEO, Fred Vallaeys, will share new RSA optimization techniques based on a recent massive study of Optmyzr data and he’ll also cover ways to manipulate Smart Bidding into driving more results.