The Biggest Mind Shift in Search Advertising
Automation has been one of the big themes in PPC for several years and now that every advertiser has access to the same high quality, low cost automations, how can they set themselves apart? In other words, how can an advertiser win when all their competitors have the same tools? Some long-held beliefs will need to be challenged and old best practices will need to be changed. Optmyzr CEO, Fred Vallaeys, will share new RSA optimization techniques based on a recent massive study of Optmyzr data and he’ll also cover ways to manipulate Smart Bidding into driving more results.
Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management software system. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision.