The Latest Innovations in Keywords
As consumer behavior and technology have changed, it’s more important than ever that your keyword strategy helps you reach relevant customers and grow your business. In this session, you’ll take a deep dive into everything keyword targeting with Brandon, Product Manager at Google. Learn about the recent changes to keywords, how we got here, the best practices for Search, and the future vision for match types and keywords.
You’ll also have an opportunity to ask Brandon questions in a live Q&A.