International speakersPrestigious award showThe latest insightsAnniversary edition in the Netherlands

The Latest Innovations in Keywords

Brandon Ervin

11:35 - 12:05

As consumer behavior and technology have changed, it’s more important than ever that your keyword strategy helps you reach relevant customers and grow your business. In this session, you’ll take a deep dive into everything keyword targeting with Brandon, Product Manager at Google. Learn about the recent changes to keywords, how we got here, the best practices for Search, and the future vision for match types and keywords.

You’ll also have an opportunity to ask Brandon questions in a live Q&A.

Brandon Ervin

Product Manager, Search AdsGoogle

Brandon leads the product management team responsible for Google’s query matching products, including keyword match types and Dynamic Search Ads (DSA). Prior to his current role, he was the product manager for keyword match types and prior to that a product manager for remarketing and similar audiences within Search Ads. Before joining Google in 2015, he spent several years at Deloitte Consulting, with a focus on technology. He holds an MBA from Duke University’s Fuqua School of Business and a B.S. in Electrical Engineering from Ohio State University.

Unfortunately, we have decided not to organize a Belgian edition of Friends of Search in 2024. The 11th edition of Friends of Search we are organising in the Netherlands. Belgian visitors are of course more than welcome. Join us on March 21, 2024, in de Kromhouthal in Amsterdam.

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