Internationally acclaimed speakersPrestigious award showWalking dinner & After party10th anniversary

21 March 2024, Amsterdam

Friends of Search Fest

The date is set! Mark your calendars, because the next edition of Friends of Search will take place on 21 March 2024. Ticket sale will open soon.

Back in 2023

Welcome to Friends of Search

A stellar line-up

We will compose a stellar lineup of speakers, each one belonging to the front runners of the Search industry. Get ready to be amazed by their whirlwind presentations and bring yourself up to speed to the latest developments in search.

  • As for SEO, you can expect topics such as E-commerce SEO, E-A-T and technical SEO implementations
  • As for SEA (PPC), you can expect to learn about Performance Max, First-party data, Automation, Google Shopping and Bid strategies

In short, visiting Friends of Search Fest is practically a no-brainer for any search specialist who takes their profession seriously.

Exclusive insights tailored to your needs

  • You’ll have access to knowledge that is not available with a quick Google Search or on free-for-all open forums, which means you get a huge advantage. The high-value content and networking opportunities are truly worth your time and money.
  • Our experts come to this event because they know you and your interests. You can count on them to entertain you and deliver actionable, implementable information.
  • You’ll hear and learn from a brilliant blend of speakers with diverse backgrounds in the Search industry. From specialized agencies, front running companies, and, of course, search engines.

Who should definitely attend?

If you still have doubts about whether attending Friends of Search Fest fits your profile, don’t worry. We can’t list them all, but below are some job profiles who are going to look back on March 21 as the most fun day of 2024.

  • SEO specialist
  • SEA specialist
  • Content marketer
  • Copywriter
  • Online marketer
  • Developer
  • Campaign marketer
  • Online advertising specialist & consultant
  • (Digital/Online) marketing manager

Naturally, Friends of Search Fest is a place for anyone who practices search, whether it is for their employer, their client, or as simply a hobby.

Friends of Search news

Mollie and RRS win Friends of Search Awards 2023

Mollie and RRS win Friends of Search Awards 2023

During the anniversary edition of Friends of Search, the winners of the Friends of Search Awards 2022 have been announced. In the category ‘Best SEO’ Mollie bested the competition. In the category ‘Best SEA’, RRS took home the win.
Case Mollie: No-dip website…

Beth Quigley (Wolfgang Digital): ‘The reduced control marketers have because of AI is not necessarily a negative change’

Beth Quigley (Wolfgang Digital): ‘The reduced control marketers have because of AI is not necessarily a negative change’

None other than Beth Quigley, Head of Growth at Wolfgang Digital, will be speaking at Friends of Search Fest 2023 on March 23 in Amsterdam. We got the chance to talk with her beforehand about the agency she works at, the increasing use of AI, and the developin…

Marco Frighetto (Booster Box): It’s critical to collect and work with CRM data, or first-party data more generally.

Marco Frighetto (Booster Box): It’s critical to collect and work with CRM data, or first-party data more generally.

The shift to collecting and working with first-party has been a significant change in the world of PPC management, according to Marco Frighetto, Head of MarTech at Booster Box and one of this year’s speakers at Friends of Search Fest 2023. In this interview Ma…

News archive

Back in 2022

In 2022’s edition of Friends of Search more than 500 search fanatics came together and indulged themselves in all things search. Start recapping now.

Recap 2022

Back in 2021

After months of struggling with COVID, we were still able to put together another Friends of Search edition in 2021. And what an edition it was! Check out the recap page to get an impression.

Recap 2021

Back in 2020

With the conference for the first time being held in both Amsterdam and Brussels, Friends of Search 2020 was a great success. Almost 900 international search enthusiasts came together to talk, live and breath search. Check out the recap to get an impression.

Recap 2020
Was a fantastic event. Great audience, acoustics and organization.
Marcus Tober Chief Innovation Officer Searchmetrics
This was one of the best events I attended. Loved the opportunity to hang out with the other speakers, great questions for the audience, I got 30 LinkedIn chat with people excited about the scripts we shared!
Gianluca Binelli Founder Boosterbox
I liked the events both very much – they were well organized and as a speaker I felt really well cared for… it was a pleasure to be a part of the show :)
Martin Röttgerding Head of SEA Bloofusion Germany
I think you and the team have hit a whole other level that isn't matched on the European conference scene at all.
Brendan Almack Client Director Wolfgang Digital
Hands down best-in-class conference (organisation) from start to finish. Really enjoyed it! Thanks for all the great work.
Christopher Gutknecht Head of Online Marketing Norisk

Are you interested in sponsoring the next edition of Friends of Search Fest? Please contact Laura via +31 (0)20-452 8413 or