NL
International speakersPrestigious award show2 different locations9th edition

14 June 2022, Amsterdam

Friends of Search

If you’re a SEO or SEA specialist, or if you’re striving to be one, join us at Friends of Search 2022 for a day full of Search knowledge and inspiration on June 14 in Amsterdam. Get your tickets now!

Location: De Kromhouthal, Amsterdam

Tickets

Program

Speakers

Welcome to Friends of Search

A stellar line-up

We have composed a stellar line-up of speakers, each one belonging to the frontrunners of the Search industry. Get ready to be amazed by their whirlwind presentations and bring yourself up to speed to the latest developments in search. Here’s an impression of last year’s edition.

Get your tickets

The past few edition of Friends of Search have been completely sold out! With this year’s line-up you’ll kick yourself in the head if you miss out. And tickets are going fast. Get your ticket now and secure your spot.

NEW: We are introducing the exclusive Friends of Search sweater, now available to order with your ticket. You’re can pick up your new high-fashion addition to your wardrobe at the event.

Tickets

Why attend Friends of Search?

  • You’ll have access to knowledge that is not available with a quick Google Search or on free-for-all open forums, which means you get a huge advantage. The high-value content and networking opportunities are truly worth your time and money.
  • Our experts come to this event because they know you and your interests. You can count on them to entertain you and deliver actionable, implementable information.
  • You’ll hear and learn form a brilliant blend of speakers with diverse backgrounds in the Search industry. From specialized agencies, frontrunning companies, and, of course, search engines.

Speakers 2022

Luuk Kapteijns

Luuk Kapteijns

Privacy SpecialistGoogleLuuk Kapteijns works as an Ads Privacy Specialist and supports Google’s customers and partners on new and emerging advertising solutions to improve marketing effectiv…

Gijs van Eysden

Gijs van Eysden

Advertising Data Architecture LeadGoogleGijs van Eysden works as a Data & Measurement Lead at Google. Gijs works closely with product teams on data solutions and data integrations between Go…

Sebastiaan van der Lans

Sebastiaan van der Lans

Founder and COOWordProofSebastiaan is chairman of the Trusted Web Foundation & founder and COO of LinkedIn Read more

Becky Simms

Becky Simms

Founder & CEO | Digital marketing strategist | International speakerReflect DigitalBecky has spent the last 15 years working in digital marketing, starting Reflect Digital in 2011, which is …

Kristina Azarenko

Kristina Azarenko

FounderMarketingSyrup Digital Inc.Kristina is the founder of MarketingSyrup Digital Inc., an SEO consultancy providin…

Simo Ahava

Simo Ahava

Partner and co-founder8-bit-sheepSimo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing…

Annelies Schreuder-Hoogveld

Annelies Schreuder-Hoogveld

Product Owner SEOBol.comAnnelies is an experienced SEO professional with a love for tech SEO. Her technical know-how was developed in consultancy, where she gained…

Lily Ray

Lily Ray

Sr. Director, SEO & Head of Organic ResearchAmsive DigitalLily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agen…

Daniel Waisberg

Daniel Waisberg

Search AdvocateGoogleDaniel Waisberg is a Search Advocate at Google, working with the Search Console engineering team. His job is divided between inspiring the SEO community and working with…

Rodney Ip

Rodney Ip

Global Product Lead, Google Ads GoogleRodney Ip is a Global Product Lead at Google, responsible for driving product strategy of the latest innovations in Google Ads. He has been in the digit…

Katharina Stapel

Founder & Managing DirectorStapelfux GmbHKatharina Stapel is the founder and managing director of the Stapelfux GmbH with almost 20 years of experience in internal and external corporate com…

Aleyda Solis

Aleyda Solis

Founder & international SEO ConsultantOraintiAleyda Solis is an SEO consultant and founder of Orainti, speaker and autho…

Frederick Vallaeys

Frederick Vallaeys

Cofounding CEOOptmyzrFrederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he help…

Barry Adams

Barry Adams

Founder & SEO consultantPolemic DigitalBarry Adams has been building and ranking websites since 1998. Through his Polemic Digital consultancy business, he focuses on technical SEO and specia…

Luuk Kapteijns

Luuk Kapteijns

Privacy SpecialistGoogleLuuk Kapteijns works as an Ads Privacy Specialist and supports Google’s customers and partners on new and emerging advertising solutions to improve marketing effectiv…

Gijs van Eysden

Gijs van Eysden

Advertising Data Architecture LeadGoogleGijs van Eysden works as a Data & Measurement Lead at Google. Gijs works closely with product teams on data solutions and data integrations between Go…

Sebastiaan van der Lans

Sebastiaan van der Lans

Founder and COOWordProofSebastiaan is chairman of the Trusted Web Foundation & founder and COO of LinkedIn Read more

Becky Simms

Becky Simms

Founder & CEO | Digital marketing strategist | International speakerReflect DigitalBecky has spent the last 15 years working in digital marketing, starting Reflect Digital in 2011, which is …

Kristina Azarenko

Kristina Azarenko

FounderMarketingSyrup Digital Inc.Kristina is the founder of MarketingSyrup Digital Inc., an SEO consultancy providin…

Simo Ahava

Simo Ahava

Partner and co-founder8-bit-sheepSimo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing…

Annelies Schreuder-Hoogveld

Annelies Schreuder-Hoogveld

Product Owner SEOBol.comAnnelies is an experienced SEO professional with a love for tech SEO. Her technical know-how was developed in consultancy, where she gained…

Lily Ray

Lily Ray

Sr. Director, SEO & Head of Organic ResearchAmsive DigitalLily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agen…

Daniel Waisberg

Daniel Waisberg

Search AdvocateGoogleDaniel Waisberg is a Search Advocate at Google, working with the Search Console engineering team. His job is divided between inspiring the SEO community and working with…

Rodney Ip

Rodney Ip

Global Product Lead, Google Ads GoogleRodney Ip is a Global Product Lead at Google, responsible for driving product strategy of the latest innovations in Google Ads. He has been in the digit…

Katharina Stapel

Founder & Managing DirectorStapelfux GmbHKatharina Stapel is the founder and managing director of the Stapelfux GmbH with almost 20 years of experience in internal and external corporate com…

Aleyda Solis

Aleyda Solis

Founder & international SEO ConsultantOraintiAleyda Solis is an SEO consultant and founder of Orainti, speaker and autho…

Frederick Vallaeys

Frederick Vallaeys

Cofounding CEOOptmyzrFrederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he help…

Barry Adams

Barry Adams

Founder & SEO consultantPolemic DigitalBarry Adams has been building and ranking websites since 1998. Through his Polemic Digital consultancy business, he focuses on technical SEO and specia…

Friends of Search news

The 6 favourite picks from the Friends of Search crew
News

The 6 favourite picks from the Friends of Search crew

With less than 20 days to go, the countdown to Friends of Search 2022 is on!

Speaking of counting down…

Want to know which keynotes Friends of Search’s founder Eduard Blacquière and crew member Martijn Beumer are looking forward to the most? Check out …

Simo Ahava (8-bit-sheep): ‘Technology doesn’t change the status quo. It’s how that technology is used’

Simo Ahava (8-bit-sheep): ‘Technology doesn’t change the status quo. It’s how that technology is used’

Server-side tagging is often presented as the solution for problems relating to the sunset of third-party cookies. And although server-side would be a solution for a lot of companies, it might not be because of the reasons you think it is, according to Simo Ah…

Sneak Peek: The first Friends of Search speakers are confirmed!

Sneak Peek: The first Friends of Search speakers are confirmed!

Have you been waiting on the edge of your seat for us to start rolling out the line-up of speakers? We’re thrilled to announce the first 7 extraordinary speakers that will be taking the Friends of Search stage in Amsterdam this June

Aleyda Solis
Aleyda Sol…

News archive
New this year: Friends of Search Merch

You’ll truly become a Friend of Search with an extra special Friends of Search sweater or T-shirt. Order one now with your ticket and pick it up during the event on June 14.

Order merch

Location

Kromhouthal Amsterdam

Gedempt Hamerkanaal 231
1021 KP
Amsterdam

The Kromhouthal is situated on business park ‘De Overkant’ in Amsterdam North. The fabric engines of STORK and Kromhouthal used to spin full speed and the manufacturers of the factory were in charge. The Kromhouthal maintained it’s raw appearance. The cranes, steel constructions, 15 meters high ceiling and a 3.500 square surface creates a unique look and feel for the hall and your event. The front of the location is situated directly at the IJ-shore and offers a stunning panoramic view over the water end the center of Amsterdam.

Friends of Search 2021

With the conference for the first time being held in both Amsterdam and Brussels, Friends of Search 2021 was a great success. Almost 900 international search enthusiasts came together to talk, live and breath search. Check out the recap to get an impression.

Read more

Friends of Search 2019

With internationally renowned speakers such as Frederick Vallaeys (nr. 2 in PPC Hero Top 25) en James Whittaker (Microsoft), Friends of Search 2019 is one to remember. Check out the recap for more.

Read more
Was a fantastic event. Great audience, acoustics and organization.
Marcus Tober Chief Innovation Officer Searchmetrics
This was one of the best events I attended. Loved the opportunity to hang out with the other speakers, great questions for the audience, I got 30 LinkedIn chat with people excited about the scripts we shared!
Gianluca Binelli Founder Boosterbox
I liked the events both very much – they were well organized and as a speaker I felt really well cared for… it was a pleasure to be a part of the show :)
Martin Röttgerding Head of SEA Bloofusion Germany
I think you and the team have hit a whole other level that isn't matched on the European conference scene at all.
Brendan Almack Client Director Wolfgang Digital
Hands down best-in-class conference (organisation) from start to finish. Really enjoyed it! Thanks for all the great work.
Christopher Gutknecht Head of Online Marketing Norisk