NL
International speakersPrestigious award show2 different locations8th edition

Amsterdam, 9 November 2021

Friends of Search

Friends of Search 2021 in Amsterdam is coming up! Don’t miss the opportunity to interact with international, expert-level speakers, attend to exhilarating keynotes and have inspiring conversations with other search specialists. Get your tickets now!

Tickets

Friends of Search | Belgium

Welcome to Friends of Search

Friends of Search 2021

Like every year, we will compose an impressive line-up of the search industry’s frontrunners. So be ready to be amazed by amazing speakers and keynotes and bring yourself up to speed to the latest developments in search. This year’s line-up will be announced soon.

Interested in who past by over the years? Check out all past speakers of previous editions and their presentations in our Hall of Fame.

Hall of Fame

Get your tickets now

With 7 sold-out editions, Friends of Search is one of the most popular and well-attended search conferences in Europe, with last year’s edition welcoming more than 600 search fanatics from all over the world. Tickets will sell out soon, so make sure you secure your spot.

Do you want to know what Friends of Search is like and why you should definitely attend? Check out previous editions and scroll through the reviews.

Get your tickets

Friends of Search Awards

Do you want to compete with the best search specialists The Netherlands have to offer? Do you want to put yourself and your company on the map as the search authorities of the year? Then take part in the second-time ever Friends of Search Awards. The winners get the opportunity to present their case to a worldwide audience at Friends of Search.

Submissions will open on:
t.b.a.

More information

COVID-19 measures

Friends of Search follows the measures announced by the Dutch government to prevent any further spread of the COVID-19 coronavirus. Of course, we are closely following developments regarding COVID-19 en we are constantly in contact with the local government and the event location to determine what can take place and in what form and we follow. In the end, everything revolves around ensuring the health of our visitors.

Hall of fame

Larry Kim

Larry Kim

FounderMobileMonkey

Purna Virji

Purna Virji

Senior Manager of Global EngagementMicrosoft

James Whittaker

James Whittaker

Engineering DirectorDefinedCrowd Corp.

Marcus Tober

Chief Innovation OfficerSearchmetrics

Cindy Krum

Cindy Krum

Chief Executive OfficerMobileMoxie

Martin Splitt

Martin Splitt

Developer AdvocateGoogle

Larry Kim

Larry Kim

FounderMobileMonkey

Purna Virji

Purna Virji

Senior Manager of Global EngagementMicrosoft

James Whittaker

James Whittaker

Engineering DirectorDefinedCrowd Corp.

Marcus Tober

Chief Innovation OfficerSearchmetrics

Cindy Krum

Cindy Krum

Chief Executive OfficerMobileMoxie

Martin Splitt

Martin Splitt

Developer AdvocateGoogle

Overview speakers

Friends of Search news

Slimster.nl (SEO) and Leen Bakker (SEA) first winners of Friends of Search Awards

Slimster.nl (SEO) and Leen Bakker (SEA) first winners of Friends of Search Awards

The winners of the first Friends of Search Awards were announced today during the Friends of Search congress, organised by trade associations IAB Netherlands and DDMA. Slimster.nl wins the award for best work in Search Engine Optimization (SEO). Leen Bakker ge…

Cindy Krum (MobileMoxie): ‘Marketers should look at their phones more often’

Cindy Krum (MobileMoxie): ‘Marketers should look at their phones more often’

I recon you must have been very young when you started in marketing. Way before the iPhone you already had a strong vision and voice on the mobile spectrum. In 2010 you published “Mobile Marketing: Finding Your Customers No Matter Where They Are” and your comp…

Nominees Friends of Search Awards 2020 announced

Nominees Friends of Search Awards 2020 announced

Europcar, Slimster, SKODA, A-Z Barbecue & Gourmet Party Service, bol.com en Leen Bakker stand a chance.
The nominees for the Friends of Search Awards 2020 are announced. Slimster.nl, SKODA and Europcar have a chance to win the prize for best work in Search Eng…

News archive

Friends of Search 2020

With the conference for the first time being held in both Amsterdam and Brussels, Friends of Search 2020 was a great success. Almost 900 international search enthusiasts came together to talk, live and breath search. Check out the recap to get an impression.

Read more

Friends of Search 2019

With internationally renowned speakers such as Frederick Vallaeys (nr. 2 in PPC Hero Top 25) en James Whittaker (Microsoft), Friends of Search 2019 is one to remember. Check out the recap for more.

Read more
Was a fantastic event. Great audience, acoustics and organization.
Marcus Tober Chief Innovation Officer Searchmetrics
This was one of the best events I attended. Loved the opportunity to hang out with the other speakers, great questions for the audience, I got 30 LinkedIn chat with people excited about the scripts we shared!
Gianluca Binelli Founder Boosterbox
I liked the events both very much – they were well organized and as a speaker I felt really well cared for… it was a pleasure to be a part of the show :)
Martin Röttgerding Head of SEA Bloofusion Germany
I think you and the team have hit a whole other level that isn't matched on the European conference scene at all.
Brendan Almack Client Director Wolfgang Digital
Hands down best-in-class conference (organisation) from start to finish. Really enjoyed it! Thanks for all the great work.
Christopher Gutknecht Head of Online Marketing Norisk