International speakersPrestigious award show2 different locations8th edition

14 June 2022, Amsterdam

Friends of Search

Friends of Search 2022 in Amsterdam is coming up! Don’t miss the opportunity to interact with international, expert-level speakers, attend to exhilarating keynotes and have inspiring conversations with other search specialists. Get your tickets now!

Location: De Kromhouthal, Amsterdam


Welcome to Friends of Search

Top-notch speakers

Like every year, we will compose an impressive line-up of the search industry’s frontrunners. So be ready to be amazed by amazing speakers and keynotes and bring yourself up to speed to the latest developments in search. This year’s line-up will be announced soon!

Early-bird ticket sale has started

Early-bird ticket sale for Friends of Search 2022 in Amsterdam has started. Get your ticket now and receive a special very early bird discount.

Early-bird tickets

Broaden your network

Next to you, another 600 search fanatics will attend to Friends of Search 2022. This is your chance to have inspiring conversations with fellow SEO and/or PPC enthousiasts and connect and build relations to broaden your search network.

COVID-19 measures

Friends of Search news and HEMA winners of the Friends of Search Awards 2021 and HEMA winners of the Friends of Search Awards 2021

Tuesday, 16 November 2021 Amsterdam – During Friends of Search Amsterdam the winners of the Friends of Search Awards 2021 have been announced. In the category ‘Best SEO’ bested the competition. In the category ‘Best SEA’, HEMA took home the win.

Bartosz Góralewicz (Onely) “The internet is only going to get bigger and more complex and difficult to render”

Bartosz Góralewicz (Onely) “The internet is only going to get bigger and more complex and difficult to render”

With Google increasingly revealing the workings behind their platforms and tools, SEOs have to evolve and become even more technical, according to Bartosz Góralewicz, CEO at Onely. Still, there’s a reluctance among SEO’s to evolve: “SEO’s simply don’t care.”

New restrictive measures for Friends of Search Amsterdam

New restrictive measures for Friends of Search Amsterdam

Yesterday (12 November), the Dutch government has called for new COVID-related restrictions regarding the organisation of events. We want to assure you that, Friends of Search Amsterdam can and will go ahead as planned on 16 November, while still adhering to t…

News archive

Kromhouthal Amsterdam

Gedempt Hamerkanaal 231
1021 KP

The Kromhouthal is situated on business park ‘De Overkant’ in Amsterdam North. The fabric engines of STORK and Kromhouthal used to spin full speed and the manufacturers of the factory were in charge. The Kromhouthal maintained it’s raw appearance. The cranes, steel constructions, 15 meters high ceiling and a 3.500 square surface creates a unique look and feel for the hall and your event. The front of the location is situated directly at the IJ-shore and offers a stunning panoramic view over the water end the center of Amsterdam.

Friends of Search 2021

With the conference for the first time being held in both Amsterdam and Brussels, Friends of Search 2021 was a great success. Almost 900 international search enthusiasts came together to talk, live and breath search. Check out the recap to get an impression.

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Friends of Search 2019

With internationally renowned speakers such as Frederick Vallaeys (nr. 2 in PPC Hero Top 25) en James Whittaker (Microsoft), Friends of Search 2019 is one to remember. Check out the recap for more.

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Was a fantastic event. Great audience, acoustics and organization.
Marcus Tober Chief Innovation Officer Searchmetrics
This was one of the best events I attended. Loved the opportunity to hang out with the other speakers, great questions for the audience, I got 30 LinkedIn chat with people excited about the scripts we shared!
Gianluca Binelli Founder Boosterbox
I liked the events both very much – they were well organized and as a speaker I felt really well cared for… it was a pleasure to be a part of the show :)
Martin Röttgerding Head of SEA Bloofusion Germany
I think you and the team have hit a whole other level that isn't matched on the European conference scene at all.
Brendan Almack Client Director Wolfgang Digital
Hands down best-in-class conference (organisation) from start to finish. Really enjoyed it! Thanks for all the great work.
Christopher Gutknecht Head of Online Marketing Norisk