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Internationally acclaimed speakersPrestigious award showDrinks & Bites11th edition

21 March 2024, Amsterdam

Friends of Search

The date is set! Mark your calendars, because the next edition of Friends of Search will take place on 21 March 2024. Are we going to see you there?

Tickets

Welcome to Friends of Search

A stellar line-up

We will compose a stellar lineup of speakers, each one belonging to the front runners of the Search industry. Get ready to be amazed by their whirlwind presentations and bring yourself up to speed to the latest developments in search.

  • As for SEO, you can expect topics such as E-commerce SEO, E-E-A-T and technical SEO implementations
  • As for SEA (PPC), you can expect to learn about Performance Max, First-party data, Automation, Google Shopping and Bid strategies

In short, visiting Friends of Search is practically a no-brainer for any search specialist who takes their profession seriously.

Exclusive insights tailored to your needs

  • You’ll have access to knowledge that is not available with a quick Google Search or on free-for-all open forums, which means you get a huge advantage. The high-value content and networking opportunities are truly worth your time and money.
  • Our experts come to this event because they know you and your interests. You can count on them to entertain you and deliver actionable, implementable information.
  • You’ll hear and learn from a brilliant blend of speakers with diverse backgrounds in the Search industry. From specialized agencies, front running companies, and, of course, search engines.

Who should definitely attend?

If you still have doubts about whether attending Friends of Search fits your profile, don’t worry. We can’t list them all, but below are some job profiles who are going to look back on March 21 as the most fun day of 2024.

  • SEO specialist
  • SEA specialist
  • Content marketer
  • Copywriter
  • Online marketer
  • Developer
  • Campaign marketer
  • Online advertising specialist & consultant
  • (Digital/Online) marketing manager

Naturally, Friends of Search is a place for anyone who practices search, whether it is for their employer, their client, or as simply a hobby.

Speakers 2024

Kevin Indig

Kevin Indig

Growth advisor Bounce, Riverside, Auto & General
Gianluca Binelli

Gianluca Binelli

Founder & Managing Director Booster Box
Aleyda Solis

Aleyda Solis

Founder & international SEO Consultant Orainti
Martin Röttgerding

Martin Röttgerding

Founder & CEO SEA Safeguard
Roxana Stingu

Roxana Stingu

Head of Search and SEO Alamy LTD
Gregory Edwards

Gregory Edwards

Senior SEO Manager Blue Array SEO
Lidia Infante

Lidia Infante

Head of International SEO SurveyMonkey
Barry Adams

Barry Adams

Moderator, Founder & SEO consultant Polemic Digital
Reuben Milne

Reuben Milne

Moderator at Friends of Search
Nataliya Kozak-Klaverstijn

Nataliya Kozak-Klaverstijn

Moderator, Senior Industry Manager Google
Purna Virji

Purna Virji

Principal Consultant, Content Solutions LinkedIn
Navah Hopkins

Navah Hopkins

Evangelist Optmyzr
Bibi Raven

Bibi Raven

Bibi The Link Builder BibiBuzz.com
Sophie Logan

Sophie Logan

PPC Lead Beauhurst
Arnoldo Cabrera

Arnoldo Cabrera

Global digital optimisation manager IKEA
Michiel Schoonhoven

Michiel Schoonhoven

Founder & Director NXTLI
Alexandra Tachalova

Alexandra Tachalova

Founder & CEO Digital Olympus
Camilla Borgmo

Camilla Borgmo

Industry Manager Google
Laurens Miedema

Laurens Miedema

Head of Marketing, Gamma Intergamma
Tetsuo Konno

Tetsuo Konno

Search & Performance Lead - Northern Europe Google
Hedwich de Groot

Hedwich de Groot

Audience & Measurement Lead Google
Anu Adegbola

Anu Adegbola

Founder & CMO PPC Live UK
Frank de Vries

Frank de Vries

Team Lead Legal | Senior Legal Counsel DDMA
Arnout Hellemans

Arnout Hellemans

Freelance SEO, PPC and analytics consultant OnlineMarkethink
James Murray

James Murray

EMEA Product Marketing Lead Microsoft Advertising
Linda Hogenes

Linda Hogenes

Head of SEO Coolblue
Kevin Indig

Kevin Indig

Growth advisor Bounce, Riverside, Auto & General
Gianluca Binelli

Gianluca Binelli

Founder & Managing Director Booster Box
Aleyda Solis

Aleyda Solis

Founder & international SEO Consultant Orainti
Martin Röttgerding

Martin Röttgerding

Founder & CEO SEA Safeguard
Roxana Stingu

Roxana Stingu

Head of Search and SEO Alamy LTD
Gregory Edwards

Gregory Edwards

Senior SEO Manager Blue Array SEO
Lidia Infante

Lidia Infante

Head of International SEO SurveyMonkey
Barry Adams

Barry Adams

Moderator, Founder & SEO consultant Polemic Digital
Reuben Milne

Reuben Milne

Moderator at Friends of Search
Nataliya Kozak-Klaverstijn

Nataliya Kozak-Klaverstijn

Moderator, Senior Industry Manager Google
Purna Virji

Purna Virji

Principal Consultant, Content Solutions LinkedIn
Navah Hopkins

Navah Hopkins

Evangelist Optmyzr
Bibi Raven

Bibi Raven

Bibi The Link Builder BibiBuzz.com
Sophie Logan

Sophie Logan

PPC Lead Beauhurst
Arnoldo Cabrera

Arnoldo Cabrera

Global digital optimisation manager IKEA
Michiel Schoonhoven

Michiel Schoonhoven

Founder & Director NXTLI
Alexandra Tachalova

Alexandra Tachalova

Founder & CEO Digital Olympus
Camilla Borgmo

Camilla Borgmo

Industry Manager Google
Laurens Miedema

Laurens Miedema

Head of Marketing, Gamma Intergamma
Tetsuo Konno

Tetsuo Konno

Search & Performance Lead - Northern Europe Google
Hedwich de Groot

Hedwich de Groot

Audience & Measurement Lead Google
Anu Adegbola

Anu Adegbola

Founder & CMO PPC Live UK
Frank de Vries

Frank de Vries

Team Lead Legal | Senior Legal Counsel DDMA
Arnout Hellemans

Arnout Hellemans

Freelance SEO, PPC and analytics consultant OnlineMarkethink
James Murray

James Murray

EMEA Product Marketing Lead Microsoft Advertising
Linda Hogenes

Linda Hogenes

Head of SEO Coolblue
Kevin Indig

Kevin Indig

Growth advisor Bounce, Riverside, Auto & General
Gianluca Binelli

Gianluca Binelli

Founder & Managing Director Booster Box
Aleyda Solis

Aleyda Solis

Founder & international SEO Consultant Orainti
Martin Röttgerding

Martin Röttgerding

Founder & CEO SEA Safeguard
Roxana Stingu

Roxana Stingu

Head of Search and SEO Alamy LTD
Gregory Edwards

Gregory Edwards

Senior SEO Manager Blue Array SEO
Lidia Infante

Lidia Infante

Head of International SEO SurveyMonkey
Barry Adams

Barry Adams

Moderator, Founder & SEO consultant Polemic Digital
Reuben Milne

Reuben Milne

Moderator at Friends of Search
Nataliya Kozak-Klaverstijn

Nataliya Kozak-Klaverstijn

Moderator, Senior Industry Manager Google
Purna Virji

Purna Virji

Principal Consultant, Content Solutions LinkedIn
Navah Hopkins

Navah Hopkins

Evangelist Optmyzr
Bibi Raven

Bibi Raven

Bibi The Link Builder BibiBuzz.com
Sophie Logan

Sophie Logan

PPC Lead Beauhurst
Arnoldo Cabrera

Arnoldo Cabrera

Global digital optimisation manager IKEA
Michiel Schoonhoven

Michiel Schoonhoven

Founder & Director NXTLI
Alexandra Tachalova

Alexandra Tachalova

Founder & CEO Digital Olympus
Camilla Borgmo

Camilla Borgmo

Industry Manager Google
Laurens Miedema

Laurens Miedema

Head of Marketing, Gamma Intergamma
Tetsuo Konno

Tetsuo Konno

Search & Performance Lead - Northern Europe Google
Hedwich de Groot

Hedwich de Groot

Audience & Measurement Lead Google
Anu Adegbola

Anu Adegbola

Founder & CMO PPC Live UK
Frank de Vries

Frank de Vries

Team Lead Legal | Senior Legal Counsel DDMA
Arnout Hellemans

Arnout Hellemans

Freelance SEO, PPC and analytics consultant OnlineMarkethink
James Murray

James Murray

EMEA Product Marketing Lead Microsoft Advertising
Linda Hogenes

Linda Hogenes

Head of SEO Coolblue

Friends of Search news

Interview Aleyda Solis (Orainti) | The (dis)advantages of Search Engine Experience

Interview Aleyda Solis (Orainti) | The (dis)advantages of Search Engine Experience

‘Search Generative Experience’ (SGE) is poised to be a game changer. How will it affect organizations? What are its (dis)advantages? We’re thrilled that Aleyda will be speaking about this at Friends of Search 2024 in Amsterdam this year. We got the chance to t…

Exploring the PPC Journey with Navah Hopkins: A Friends of Search Interview

Exploring the PPC Journey with Navah Hopkins: A Friends of Search Interview

In this interview with Navah Hopkins, a well-known expert in the PPC industry, we delve into the strategic decisions and data-centric insights that have shaped her career in search engine advertising. From her early days in marketing to her current role as a t…

Here are the nominees of the Friends of Search Awards 2024

Here are the nominees of the Friends of Search Awards 2024

The jury of the Friends of Search Awards has decided. In the category Best SEA (Search Engine Advertising), Shampoo Bars and Brandblussershop will compete for the win. Aon Individuals and HEMA are nominated in the category Best SEO. The award ceremony will tak…

News archive

Back in 2023

In 2023’s edition of Friends of Search was a pink sensation! Check out the recap page now.

Recap 2023

Back in 2022

In 2022’s edition of Friends of Search more than 500 search fanatics came together and indulged themselves in all things search. Start recapping now.

Recap 2022

Back in 2021

After months of struggling with COVID, we were still able to put together another Friends of Search edition in 2021. And what an edition it was! Check out the recap page to get an impression.

Recap 2021

Back in 2020

With the conference for the first time being held in both Amsterdam and Brussels, Friends of Search 2020 was a great success. Almost 900 international search enthusiasts came together to talk, live and breath search. Check out the recap to get an impression.

Recap 2020
I've loved my experiences speaking at Friends of Search. The staff is extremely professional, knowledgeable, and not to mention - lots of fun! The quality and professionalism of the conference are top-notch.
Lily Ray Sr. Director, SEO & Head of Organic Research Amsive
What a great event, even grander than usual, well done to you and the whole team!
Frederick Vallaeys Co-founder & CEO Optmyzr
Everything was well-organized! As a speaker, I felt supported and cared about. Thanks to all who helped to organize such a wonderful event! The venue, food and all decorations and details were gorgeous!
Kristina Azarenko SEO Consultant MarketingSyrup
Incredible experience at Friends of Search! It was an honor to speak at this great conference and meet a such nice and warm audience. Big shout to all the organizers.
Marco Frighetto Managing Partner Booster Box
Was a fantastic event. Great audience, acoustics and organization.
Marcus Tober Chief Innovation Officer Searchmetrics
I liked the events both very much – they were well organized and as a speaker I felt really well cared for… it was a pleasure to be a part of the show :)
Martin Röttgerding Head of SEA Bloofusion Germany
I think you and the team have hit a whole other level that isn't matched on the European conference scene at all.
Brendan Almack Client Director Wolfgang Digital
Hands down best-in-class conference (organisation) from start to finish. Really enjoyed it! Thanks for all the great work.
Christopher Gutknecht Head of Online Marketing Norisk