NL
International speakersPrestigious award show2 different locations9th edition

23 March 2023, Amsterdam

Friends of Search

If you’re a SEO or SEA specialist, or if you’re striving to be one, join us at Friends of Search 2023 for a day full of Search knowledge and inspiration on March 23 in Amsterdam.

Location: De Kromhouthal, Amsterdam

Recap 2022

Welcome to Friends of Search

A stellar line-up

We have composed a stellar line-up of speakers, each one belonging to the frontrunners of the Search industry. Get ready to be amazed by their whirlwind presentations and bring yourself up to speed to the latest developments in search. Here’s an impression of last year’s edition.

Get your tickets

The past few edition of Friends of Search have been completely sold out! With this year’s line-up you’ll kick yourself in the head if you miss out. And tickets are going fast. Get your ticket now and secure your spot.

NEW: We are introducing the exclusive Friends of Search sweater, now available to order with your ticket. You’re can pick up your new high-fashion addition to your wardrobe at the event.

Tickets

Why attend Friends of Search?

  • You’ll have access to knowledge that is not available with a quick Google Search or on free-for-all open forums, which means you get a huge advantage. The high-value content and networking opportunities are truly worth your time and money.
  • Our experts come to this event because they know you and your interests. You can count on them to entertain you and deliver actionable, implementable information.
  • You’ll hear and learn form a brilliant blend of speakers with diverse backgrounds in the Search industry. From specialized agencies, frontrunning companies, and, of course, search engines.

Speakers 2022

Aleyda Solis

Aleyda Solis

Founder & international SEO ConsultantOrainti
Barry Adams

Barry Adams

Founder & SEO consultantPolemic Digital
Frederick Vallaeys

Frederick Vallaeys

Cofounding CEOOptmyzr

Katharina Stapel

Founder & Managing DirectorStapelfux GmbH
Lily Ray

Lily Ray

Sr. Director, SEO & Head of Organic ResearchAmsive Digital
Annelies Schreuder-Hoogveld

Annelies Schreuder-Hoogveld

Product Owner SEOBol.com
Simo Ahava

Simo Ahava

Partner and co-founder8-bit-sheep
Becky Simms

Becky Simms

Founder & CEO | Digital marketing strategist | International speakerReflect Digital
Daniel Waisberg

Daniel Waisberg

Search AdvocateGoogle
Sebastiaan van der Lans

Sebastiaan van der Lans

Founder and COOWordProof
Rodney Ip

Rodney Ip

Global Product Lead, Google Ads Google
Gijs van Eysden

Gijs van Eysden

Advertising Data Architecture LeadGoogle
Luuk Kapteijns

Luuk Kapteijns

Privacy SpecialistGoogle
Andrew Lolk

Andrew Lolk

FoundereCommerce-only PPC agency, SavvyRevenue
Christoph Lieflaender

Christoph Lieflaender

Sr. Director Global Performance MarketingJust Eat Takeaway.com
Heleen Blom

Heleen Blom

Global Account Lead Food Tech | Strategic platforms partnershipsGoogle
Philip Sonneveldt

Philip Sonneveldt

Lead Paid SearchOtrium
James Murray

James Murray

EMEA Product Marketing LeadMicrosoft Advertising
Mike Ryan

Mike Ryan

Portfolio StrategistSmarter Ecommerce (smec)
Jordan Francis

Jordan Francis

SEO DirectorBlue Array
Aleyda Solis

Aleyda Solis

Founder & international SEO Consultant Orainti
Barry Adams

Barry Adams

Founder & SEO consultant Polemic Digital
Frederick Vallaeys

Frederick Vallaeys

Cofounding CEO Optmyzr

Katharina Stapel

Founder & Managing Director Stapelfux GmbH
Lily Ray

Lily Ray

Sr. Director, SEO & Head of Organic Research Amsive Digital
Annelies Schreuder-Hoogveld

Annelies Schreuder-Hoogveld

Product Owner SEO Bol.com
Simo Ahava

Simo Ahava

Partner and co-founder 8-bit-sheep
Becky Simms

Becky Simms

Founder & CEO | Digital marketing strategist | International speaker Reflect Digital
Daniel Waisberg

Daniel Waisberg

Search Advocate Google
Sebastiaan van der Lans

Sebastiaan van der Lans

Founder and COO WordProof
Rodney Ip

Rodney Ip

Global Product Lead, Google Ads Google
Gijs van Eysden

Gijs van Eysden

Advertising Data Architecture Lead Google
Luuk Kapteijns

Luuk Kapteijns

Privacy Specialist Google
Andrew Lolk

Andrew Lolk

Founder eCommerce-only PPC agency, SavvyRevenue
Christoph Lieflaender

Christoph Lieflaender

Sr. Director Global Performance Marketing Just Eat Takeaway.com
Heleen Blom

Heleen Blom

Global Account Lead Food Tech | Strategic platforms partnerships Google
Philip Sonneveldt

Philip Sonneveldt

Lead Paid Search Otrium
James Murray

James Murray

EMEA Product Marketing Lead Microsoft Advertising
Mike Ryan

Mike Ryan

Portfolio Strategist Smarter Ecommerce (smec)
Jordan Francis

Jordan Francis

SEO Director Blue Array
Aleyda Solis

Aleyda Solis

Founder & international SEO Consultant Orainti
Barry Adams

Barry Adams

Founder & SEO consultant Polemic Digital
Frederick Vallaeys

Frederick Vallaeys

Cofounding CEO Optmyzr

Katharina Stapel

Founder & Managing Director Stapelfux GmbH
Lily Ray

Lily Ray

Sr. Director, SEO & Head of Organic Research Amsive Digital
Annelies Schreuder-Hoogveld

Annelies Schreuder-Hoogveld

Product Owner SEO Bol.com
Simo Ahava

Simo Ahava

Partner and co-founder 8-bit-sheep
Becky Simms

Becky Simms

Founder & CEO | Digital marketing strategist | International speaker Reflect Digital
Daniel Waisberg

Daniel Waisberg

Search Advocate Google
Sebastiaan van der Lans

Sebastiaan van der Lans

Founder and COO WordProof
Rodney Ip

Rodney Ip

Global Product Lead, Google Ads Google
Gijs van Eysden

Gijs van Eysden

Advertising Data Architecture Lead Google
Luuk Kapteijns

Luuk Kapteijns

Privacy Specialist Google
Andrew Lolk

Andrew Lolk

Founder eCommerce-only PPC agency, SavvyRevenue
Christoph Lieflaender

Christoph Lieflaender

Sr. Director Global Performance Marketing Just Eat Takeaway.com
Heleen Blom

Heleen Blom

Global Account Lead Food Tech | Strategic platforms partnerships Google
Philip Sonneveldt

Philip Sonneveldt

Lead Paid Search Otrium
James Murray

James Murray

EMEA Product Marketing Lead Microsoft Advertising
Mike Ryan

Mike Ryan

Portfolio Strategist Smarter Ecommerce (smec)
Jordan Francis

Jordan Francis

SEO Director Blue Array

Friends of Search news

Leen Bakker and Vandentop Tuinhout win Friends of Search Awards 2022
News

Leen Bakker and Vandentop Tuinhout win Friends of Search Awards 2022

During Friends of Search in Amsterdam the winners of the Friends of Search Awards 2022 have been announced. In the category ‘Best SEA’ Leen Bakker bested the competition. In the category ‘Best SEO’, Vandentop Tuinhout took home the win.

Case Leen Bakker: Ta…

Frederick Vallaeys (Optmyzer): ‘We are currently witnessing the biggest mindshift in PPC in the past 20 years’

Frederick Vallaeys (Optmyzer): ‘We are currently witnessing the biggest mindshift in PPC in the past 20 years’

Nowadays automation handles most details within PPC efforts, which according to Frederick Vallaeys, Cofounder & CEO at Optmyzer and speaker at Friends of Search 2022, ‘forms the biggest mindshift in PPC in the past 20 years.’ The automated Performance Max Camp…

How blockchain can save the internet and improve your SEO!

How blockchain can save the internet and improve your SEO!

Timestamping is a concept that finds its origin in the blockchain technique, invented in 1991. With the technique you can timestamp content in webshops or other websites. It allows you to easily verify the originality of that same content. Next to that timesta…

News archive
New this year: Friends of Search Merch

You’ll truly become a Friend of Search with an extra special Friends of Search sweater or T-shirt. Order one now with your ticket and pick it up during the event on June 14.

Order merch

Location

Kromhouthal Amsterdam

Gedempt Hamerkanaal 231
1021 KP
Amsterdam

The Kromhouthal is situated on business park ‘De Overkant’ in Amsterdam North. The fabric engines of STORK and Kromhouthal used to spin full speed and the manufacturers of the factory were in charge. The Kromhouthal maintained it’s raw appearance. The cranes, steel constructions, 15 meters high ceiling and a 3.500 square surface creates a unique look and feel for the hall and your event. The front of the location is situated directly at the IJ-shore and offers a stunning panoramic view over the water end the center of Amsterdam.

Friends of Search 2021

With the conference for the first time being held in both Amsterdam and Brussels, Friends of Search 2021 was a great success. Almost 900 international search enthusiasts came together to talk, live and breath search. Check out the recap to get an impression.

Read more

Friends of Search 2019

With internationally renowned speakers such as Frederick Vallaeys (nr. 2 in PPC Hero Top 25) en James Whittaker (Microsoft), Friends of Search 2019 is one to remember. Check out the recap for more.

Read more
Was a fantastic event. Great audience, acoustics and organization.
Marcus Tober Chief Innovation Officer Searchmetrics
This was one of the best events I attended. Loved the opportunity to hang out with the other speakers, great questions for the audience, I got 30 LinkedIn chat with people excited about the scripts we shared!
Gianluca Binelli Founder Boosterbox
I liked the events both very much – they were well organized and as a speaker I felt really well cared for… it was a pleasure to be a part of the show :)
Martin Röttgerding Head of SEA Bloofusion Germany
I think you and the team have hit a whole other level that isn't matched on the European conference scene at all.
Brendan Almack Client Director Wolfgang Digital
Hands down best-in-class conference (organisation) from start to finish. Really enjoyed it! Thanks for all the great work.
Christopher Gutknecht Head of Online Marketing Norisk