With at least 700 visitors each year, Friends of Search is one of Europe’s largest search conferences. Each year consultants, marketers, and businesses of every size attend Friends of Search to learn the latest insights on and techniques in SEO, SEA and more that will help them improve their online marketing strategies. As an attendee, you get to interact with international, expert-level speakers to get answers to your questions, and you get to network with fellow attendees to gain additional insights.
The next edition of Friends of Search is going to be our 12th edition! Friends of Search will be held on March 13, 2025, in the Kromhouthal in Amsterdam.
Friends of Search is hosted by industry associations DDMA and VIA
With 360+ members, DDMA is the largest trade association for data-driven marketing and service. We consist of a network over advertisers, non-profits, publishers, consultancies and tech-suppliers who aim to use data in innovative, but responsible ways to interact with customers. By providing knowledge, advice and networking opportunities in the field of marketing, data and privacy, we are contributing to a sustainable data-ecosystem in which organisations, as well as consumers, can profit from the benefits data can offer. Lastly, we aim to influence public policy by representing our members to policy-makers in The Hague and Brussels.
VIA is the network that connects the entire marketing chain and, together with its more than 250 members, moves the market forward. A platform in which there is room for data, media, creation and technology and for everyone in the industry. From CEOs to start-ups and from professionals working at advertisers, media, advertising and communication agencies and ad-tech platforms to exploiters and publishers. Because we believe that connection is the engine of progress. For more information: vianederland.nl
Eduard Blacquière (Edwords) – program & program
Lennert de Rijk (Artefact) – program & program
Bas van Poorten (SDIM) – social advertising
Stefan Rooijakkers (SDIM) – content & program
Gerk Mulder (Briljante Geesten) – communication & program
Mark Grasmayer (Producthero.com) – communication & program
Jordy Noll – Friends of Search Awards
Merel de Koning (DDMA) – overall organization & sponsorships
Bob Younge (DDMA) – communication & content
Marco Rensen (DDMA) – communication & content
Laura van Gessele (DDMA) – Sponsorships
Naomi Wallenburg (VIA Nederland) – communication & content