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Friends of Search Awards

Jury

All cases are carefully examined by a jury. Each of the judges consists of thought leaders within their field. We introduce them to you below.

PPC jury 2026

The people listed below form the PPC jury for the Friends of Search Awards 2026. Chair of the jury is Frederick Vallaeys.

Bianca de Bruijne

Head of Acquisition Travix

Reinier van der Poel

Data & Measurement Lead Google

Frederick Vallaeys

Frederick Vallaeys

Cofounding CEO Optmyzr

Clemmentijn Treinen

Commercial Director Microsoft Advertising

Kirk Williams

Owner ZATO

SEO jury 2026

The people listed below form the SEO jury for the Friends of Search Awards 2026. Chair of the jury is Barry Adams.

Jes Scholz

Jes Scholz

Organic Marketing Consultant & SEO Futurist JesScholz Consulting

Barry Adams

Barry Adams

Moderator, Founder & SEO consultant Polemic Digital

Jono Alderson

Independent technical SEO consultant Freelance (Self employed)

Arnout Hellemans

Arnout Hellemans

Freelance SEO, PPC and analytics consultant OnlineMarkethink

Linda Hogenes

Linda Hogenes

Head of SEO Coolblue