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International speakersPrestigious award show2 different locations8th edition

Friends of Search

Back in 2021

In 2021’s edition of Friends of Search more than 600 search fanatics came together to live, talk and breath search. Check out all photos, videos and articles below.

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Astrid Kramer - SEO, UX and Ad Sales - joining forces instead of fighting each other

Astrid Kramer - SEO, UX and Ad Sales - joining forces instead of fighting each other

Barry Adams - A (Shallow) Deep-Dive into Technical SEO in 2021 and Beyond

Barry Adams - A (Shallow) Deep-Dive into Technical SEO in 2021 and Beyond

Bart van Casteel - Case Bax Music, Value-based Bidding in Practice

Bart van Casteel - Case Bax Music, Value-based Bidding in Practice

Bartosz Goralewicz - Are We Still SEO's

Bartosz Goralewicz - Are We Still SEO's

Brandon Ervin (Google) - Innovations in Search Targeting

Brandon Ervin (Google) - Innovations in Search Targeting

Clemmentijn Treinen & Arjen Hoek - Workshop Pushing for Innovation - What's new for Microsoft Advertising

Clemmentijn Treinen & Arjen Hoek - Workshop Pushing for Innovation - What's new for Microsoft Advertising

Gianluca Binelli - Measurement apocalypse, an incrementality survival kit

Gianluca Binelli - Measurement apocalypse, an incrementality survival kit

Hannah Thorpe - Becoming a Market Maker, How to Build Your Own Demand Through SEO and Content Marketing

Hannah Thorpe - Becoming a Market Maker, How to Build Your Own Demand Through SEO and Content Marketing

HEMA Case, Winner PPC Friends of Search Awards 2021

HEMA Case, Winner PPC Friends of Search Awards 2021

James Hankins - Share of Search, More than just a metric

James Hankins - Share of Search, More than just a metric

Jean-Thomas Célette & Irfan Uyar - BONUS Reactivating zombies

Jean-Thomas Célette & Irfan Uyar - BONUS Reactivating zombies

Jean-Thomas Célette & Irfan Uyar - Feeds, data quality & tips an in-depth workshop from Google Shopping product managers

Jean-Thomas Célette & Irfan Uyar - Feeds, data quality & tips an in-depth workshop from Google Shopping product managers

Marco Warmerdam - Case How Blokker is prioritizing SEO changes through SEO AB testing

Marco Warmerdam - Case How Blokker is prioritizing SEO changes through SEO AB testing

Nina Roser - Case schattenfinder.de, The journey of an industry towards one user-centered platform

Nina Roser - Case schattenfinder.de, The journey of an industry towards one user-centered platform

Patrick Gilbert - Be More Like SpaceX, The Elon Musk Approach To PPC

Patrick Gilbert - Be More Like SpaceX, The Elon Musk Approach To PPC

Peter Tukker & Sandrine Koopman - Workshop- Landal Greenparks brings its brand to life with Microsoft’s richer ad experiences

Peter Tukker & Sandrine Koopman - Workshop- Landal Greenparks brings its brand to life with Microsoft’s richer ad experiences

ViaBovag Case, Winner SEO Friends of Search Awards 2021

ViaBovag Case, Winner SEO Friends of Search Awards 2021

Wijnand Meijer - Copywriting with AI, how creative can machines really be

Wijnand Meijer - Copywriting with AI, how creative can machines really be

Mitch Komen & George Radix - Case: How Wehkamp is measuring the incrementality of paid search

Mitch Komen & George Radix - Case: How Wehkamp is measuring the incrementality of paid search

Or... read the blogs

Alles wat je moet weten van Friends of Search 2021 (Dutch)

17 November 2021 Read more on emerce.nl