Back in 2023 - Friends of Search 2025

Friends of Search 2025 > Back in 2023

In 2023’s edition of Friends of Search more than 700 search fanatics came together to live, talk and breath search. Check out all photos, videos and articles below.

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Tom Pool - How to fix common & not so common Core Web Vitals issues

Winner Best SEA - RRS - How smart data-driven campaigns made the entire organization of RRS 20% more effective

Winner Best SEO - Mollie - No-Dip Website Relaunch 2022

Melanie Deziel - The One KPI We Should All Be Optimizing For

Michel Nienhuis - The profitable growth engine

Mitch Komen - How Wehkamp is measuring the incrementality of paid search on a customer-level

Monica Orsino - Microsoft Advertising Health Clinic

Simo Ahava - Help Me Help You – The Art Of Solving Problems

Stijn Meertens - Flight score - A unique model guiding KLM to more incremental value and fewer empty seats

Kristina Azarenko - eCommerce Internal Linking Into the Spider-Verse

Lily Ray - Creating Helpful Content in the Age of AI and E-E-A-T

Gemma Fontané - How to leverage E-E-A-T to boost your international expansion

Heather Physioc - Finding Competitive Advantage in Commoditized Spaces

Ana Carreira Vidal - Incrementality experiments for Search unfolded

Barry Adams - SEO in 2013, 2023, and 2033 - The more things change...

Daniel Morehead - EURO 2024 SEO for the Beautiful Game

Frederick Vallaeys - How to use ChatGPT, Bard, and other AI to become a better PPC marketer

Brendan Almack & Beth Quigly - ROAS is Killing Your PPC Growth

Marco Frighetto - First Party Data & PPC Future-proof your Advertising Strategy

Romar van der Leij - Privacy First Marketing Solutions

Or... read the blogs

Mollie en RRS winnen Friends of Search Awards 2023

23 March 2023 Read more on emerce.nl

Beth Quigley (Wolfgang Digital): ‘The reduced control marketers have because of AI is not necessarily a negative change’

15 March 2023 Read more on friendsofsearch.com

Marco Frighetto (Booster Box): “Het is cruciaal om first-party data te verzamelen”

14 March 2023 Read more on marketingfacts.nl

Barry Adams: “Nieuwsuitgevers moeten zich richten op unieke journalistieke output”

30 January 2023 Read more on marketingfacts.nl

I've loved my experiences speaking at Friends of Search. The staff is extremely professional, knowledgeable, and not to mention - lots of fun! The quality and professionalism of the conference are top-notch.

Lily Ray Sr. Director, SEO & Head of Organic Research Amsive

What a great event, even grander than usual, well done to you and the whole team!

Frederick Vallaeys Co-founder & CEO Optmyzr

Everything was well-organized! As a speaker, I felt supported and cared about. Thanks to all who helped to organize such a wonderful event! The venue, food and all decorations and details were gorgeous!

Kristina Azarenko SEO Consultant MarketingSyrup

Incredible experience at Friends of Search! It was an honor to speak at this great conference and meet a such nice and warm audience. Big shout to all the organizers.

Marco Frighetto Managing Partner Booster Box