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Friends of Search Awards Registration 2024 Now Open

23 November 2023

On March 21, 2024, we’ll celebrate the 5th edition of the Friends of Search Awards, recognizing excellence in the field of Search. Starting today, you can submit your entries for the awards. If you’re a forward-thinking Search specialist, showcase your best work in the categories of Best SEO and Best SEA at friendsofsearch/nl/awards. Early Bird Tickets for the conference are available at

Meet the Expert Jury

This year, our esteemed jury comprises two teams of experts, each specializing in specific fields (SEO and SEA). The jury currently features show regulars Barry Adams (Polemic Digital) and Frederick Vallaeys (Optmyzer), with more jury members to be announced soon. As they evaluate submissions, the jury will assess elements such as strategy, innovation, effectiveness, results, transparency, and privacy considerations. The deadline for submissions is February 8, 2024.

Previous Year’s Victors

In the previous edition, RRS outshone competitors HEMA and Landal Greenparks in the SEA category. RRS’s case impressed with its fusion of business intelligence and automation, not only boosting revenue and optimizing staff but also delivering a more robust bottom line. Meanwhile, in the Best SEO category, Mollie emerged triumphant over Toelevering Online and Pearle Opticiens. The jury commended Mollie’s ‘relentless prioritization’ of SEO in the migration process as a ‘stellar approach.’

About Friends of Search

Drawing over 600 attendees annually, Friends of Search stands as the Benelux’s premier search conference. Consultants, marketers, and companies converge to glean insights into the latest SEO and SEA developments, enhancing their search strategies. For attendees, Friends of Search provides a unique opportunity to engage with international peers and find answers to pressing questions.