On March 13, 2025, the best work in Search will be awarded for the 6th time at the 12th edition of Friends of Search, taking place at the Kromhouthal in Amsterdam. Registration for the awards is now open. Ambitious Search specialists can submit a case in the categories of Best SEO and Best PPC via friendsofsearch/nl/awards. Tickets for the conference are available at: friendsofsearch.com/nl/.
The Jury
This year’s expert jury is divided into two teams, each with expertise in either SEO or PPC. Besides Friends of Search veterans Barry Adams (Polemic Digital) and Frederick Vallaeys (Optmyzer), the jury includes Jyll Saskin Gales (Freelance Google Ads Consultant), Michel Nienhuis (Google), Jes Scholz (JesScholz Consulting), Arnout Hellemans (OnlineMarkethink), and Linda Hogenes (Coolblue). More jury members will be announced soon. In evaluating submissions, the jury will consider factors such as strategy, innovation, effectiveness, results, transparency, and privacy-friendliness. The registration deadline is January 31, 2025.
Last Year’s Winners
Last year, Shampoo Bars outclassed the other nominee Brandblussershop in the PPC category. Shampoo Bars’ case stood out for its well-thought-out strategy, which led to high engagement within its target audience. In the Best SEO category, HEMA emerged as the winner over Aon Individuals. The jury found HEMA’s use of emerging search platforms to be innovative and creative.
About Friends of Search
With at least 600 visitors each year, Friends of Search is the largest search conference in the Benelux region. Each year, consultants, marketers, and companies flock to the event to learn about the latest developments in SEO and PPC and improve their search strategies. Friends of Search is the prime opportunity of the year to connect with leading international peers and find answers to all your questions. Friends of Search is made possible by: Friends of Search 2025 is made possible by: Abovo Maxlead, Adchieve, Adwise, Artefact, dentsu, GroupM, Happy Horizon, Netprofiler, New Story, OrangeValley, PPC Mastery, Producthero, SDIM andTrueClicks.