Internationally acclaimed speakersPrestigious award showDrinks & Bites11th edition

Ticket sales anniversary edition Friends of Search have started and registration Friends of Search Awards open

17 November 2022

On March 23, 2023, the best work in Search will be awarded for the 4th time during Friends of Search Fest, an extra special festival edition of Friends of Search (organized by industry associations DDMA & VIA), in honour of their 10th anniversary. Registration for the Friends of Search Awards opened today. Ambitious Search specialists can submit a case in the categories Best SEO and Best SEA via friendsofsearch/nl/awards. Tickets for the conference are available at:

The first speakers

The official lineup is still being assembled but the first speakers have already been announced. Among others, Frederick Vallaeys (Optmyzer), Areej AbuAli (Women in Tech SEO), Barry Adams (Polemic Digital), Lily Ray (Amsive Digital), Kristina Azarenko (MarketingSyrup Digital) and Simo Ahava (8-bit-sheep) will take the stage. More speakers to follow soon. Ultimately, the program will consist of a mix of top international speakers in the fields of SEO and PPC.

The jury

This year, the jury will again consist of two teams, each divided according to their field of expertise. For now, the SEO jury consists of jury chairs Barry Adams (Polemic Digital) and Frederick Vallaeys (Optmyzer). More will follow soon. In evaluating entries, the jury will look at strategy, innovation, effectiveness, results, transparency and privacy friendliness, among other things. Entries close on February 17, 2023.

Last year’s winners

Last year, Leen Bakker triumphed over the other nominee Buitenhof Garden Furniture in the Best SEA category. According to the jury, Leen Bakker managed to generate success in digital marketing in a modern way, in which man and machine work together in a unique way. In the Best SEO category, Vandentop Tuinhout won at the expense of Kemkens and Libresse. Vandentop Tuinhout’s case consisted of an excellent use of modern technologies to automate SEO on a large scale.