The One KPI We Should All Be Optimizing For
How Wehkamp is measuring the incrementality of paid search on a customer-level
Celebrating 10 year FOS with DJ
How to use ChatGPT, Bard, and other AI to become a better PPC marketer
First Party Data & PPC: Future-proof your Advertising Strategy!
ROAS is Killing Your PPC Growth!
Incrementality experiments for Search unfolded
Microsoft Advertising Health Clinic
Drinks & Bites
Help Me Help You – The Art Of Solving Problems
Winner Friends of Search Awards (PPC)
The winner of the Friends of Search Award in the categorie SEA (PPC) will take the stage and present their case.