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Internationally acclaimed speakersPrestigious award showDrinks & Bites11th edition

Friends of Search 2024

Program

Friends of Search 2024 > Speakers > Program

Program

Room 1 - SEO Room 2 - PPC Room 3 - Deepdive
08.15
Moderator Room 1
08.15
08.30
Moderator Room 2
08.15
08.30
Moderator Room 3
08.15
08.30
08.30
Doors open
08.30
09.45
08.45
09.00
09.15
09.30
09.45
Opening Friends of Search
Spreker: Reuben Milne
09.45
10.00
10.00
The Impact of AI in SEO: How is it going and What to Expect Next
10.00
10.30
Confessions of a Performance Marketing Man: Unraveling the Agency Paradox
10.00
10.30
10.15
10.30
Say Goodbye to Boring Outreach: AI-Powered Emails for Link Building
10.35
11.05
Break
11.05
11.25
IKEA.COM: How to Scale SEO the IKEA Way
11.25
11.55
Durable, next gen 1P data integrations to fuel AI
10.35
11.05
Break
11.05
11.25
AI in Action: Beyond the hype of Gen AI
11.25
11.55
Vision forward: Tracing Image SEO from its roots to AI-enhanced horizons
10.35
11.05
Break
11.05
11.25
Good sitespeed is not important for SEO. But its absolutely necessary. Learn how and why
11.25
11.55
10.45
11.00
11.15
11.30
11.45
12.00
Scaling SEO: Learnings for All Site Types
12.00
12.30
Intergamma's omni-channel journey in search
12.00
12.30
AI-proof your Marketing Team: A Roadmap to Integration and Impact
12.00
12.30
12.15
12.30
Lunch
12.30
13.15
Lunch
12.30
13.15
Lunch
12.30
13.15
12.45
13.00
13.15
Announcement winners Friends of Search Awards
13.15
13.30
13.30
Winner Friends of Search Awards (SEO)
13.35
14.05
Make Inclusion The Default: Actionable strategies to make your content more inclusive while avoiding FOMU (yes, FOMU)
14.10
14.40
Winner Friends of Search Awards (PPC)
13.35
14.05
13.45
14.00
14.15
14.30
14.45
What the best do best: patterns across successful companies
14.45
15.15
Balancing PPC Innovations & Proven Strategies
14.45
15.15
Brace for impact: the new bigtech rules from Brussels are here!
14.45
15.15
15.00
15.15
Break
15.15
15.35
How Coolblue demonstrated E-E-A-T before it was cool
15.35
16.05
Headless SEO: A Survival Guide In 8 Steps
16.10
16.40
Break
15.15
15.35
Campaign Structure in the Age of AI
15.35
16.05
Why you should not always follow Google's PPC advice
16.10
16.40
Break
15.15
15.35
What's Happening with Your Microsoft Advertising's Search Campaigns?
15.35
16.05
Mastering Off-Page SEO for Long-Term Success: Strategies that Work
16.10
16.40
15.30
15.45
16.00
16.15
16.30
16.45
SEO myths debunked with Kevin, Arnout, Lidia and Roxana
16.45
17.15
AMA about PPC with Navah, Gianluca & Martin
16.45
17.15
17.00
17.15
Drinks & Bites
17.15
19.00
Drinks & Bites
17.15
19.00
Drinks & Bites
17.15
19.00
17.30
17.45
18.00
18.15
18.30
18.45

Room 1 - SEO

Room 2 - PPC

Room 3 - Deepdive

Room 1 - SEO Room 2 - PPC Room 3 - Deepdive
08.15
Moderator Room 3
08.15
08.30
08.30
Doors open
08.30
09.45
08.45
09.00
09.15
09.30
09.45
10.00
Confessions of a Performance Marketing Man: Unraveling the Agency Paradox
10.00
10.30
10.15
10.30
Durable, next gen 1P data integrations to fuel AI
10.35
11.05
Break
11.05
11.25
AI in Action: Beyond the hype of Gen AI
11.25
11.55
10.45
11.00
Break
11.05
11.25
Break
11.05
11.25
11.15
11.30
11.45
12.00
Intergamma's omni-channel journey in search
12.00
12.30
12.15
12.30
12.45
13.00
13.15
13.30
Winner Friends of Search Awards (PPC)
13.35
14.05
13.45
14.00
14.15
14.30
14.45
Balancing PPC Innovations & Proven Strategies
14.45
15.15
15.00
15.15
Break
15.15
15.35
Break
15.15
15.35
Campaign Structure in the Age of AI
15.35
16.05
Why you should not always follow Google's PPC advice
16.10
16.40
Break
15.15
15.35
What's Happening with Your Microsoft Advertising's Search Campaigns?
15.35
16.05
15.30
15.45
16.00
16.15
16.30
16.45
AMA about PPC with Navah, Gianluca & Martin
16.45
17.15
17.00
17.15
Drinks & Bites
17.15
19.00
Drinks & Bites
17.15
19.00
Drinks & Bites
17.15
19.00
17.30
17.45
18.00
18.15
18.30
18.45

Room 1 - SEO

Room 2 - PPC

Room 3 - Deepdive

Room 1 - SEO Room 2 - PPC Room 3 - Deepdive
08.30
Doors open
08.30
09.45
08.45
09.00
09.15
09.30
09.45
10.00
10.15
10.30
10.45
11.00
11.15
11.30
11.45
12.00
12.15
12.30
12.45
13.00
13.15
13.30
13.45
14.00
14.15
14.30
14.45
Brace for impact: the new bigtech rules from Brussels are here!
14.45
15.15
15.00
15.15
Break
15.15
15.35
Break
15.15
15.35
Break
15.15
15.35
15.30
15.45
16.00
16.15
16.30
16.45
17.00
17.15
Drinks & Bites
17.15
19.00
Drinks & Bites
17.15
19.00
Drinks & Bites
17.15
19.00
17.30
17.45
18.00
18.15
18.30
18.45

Room 1 - SEO

Room 2 - PPC

Room 3 - Deepdive

Room 1 - SEO Room 2 - PPC Room 3 - Deepdive
08.15
Moderator Room 1
08.15
08.30
Moderator Room 2
08.15
08.30
Moderator Room 3
08.15
08.30
08.30
08.45
09.00
09.15
09.30
09.45
Opening Friends of Search
Spreker: Reuben Milne
09.45
10.00
10.00
The Impact of AI in SEO: How is it going and What to Expect Next
10.00
10.30
10.15
10.30
Say Goodbye to Boring Outreach: AI-Powered Emails for Link Building
10.35
11.05
Break
11.05
11.25
IKEA.COM: How to Scale SEO the IKEA Way
11.25
11.55
Vision forward: Tracing Image SEO from its roots to AI-enhanced horizons
10.35
11.05
Break
11.05
11.25
Good sitespeed is not important for SEO. But its absolutely necessary. Learn how and why
11.25
11.55
10.45
11.00
Break
11.05
11.25
11.15
11.30
11.45
12.00
Scaling SEO: Learnings for All Site Types
12.00
12.30
AI-proof your Marketing Team: A Roadmap to Integration and Impact
12.00
12.30
12.15
12.30
Lunch
12.30
13.15
Lunch
12.30
13.15
Lunch
12.30
13.15
12.45
13.00
13.15
Announcement winners Friends of Search Awards
13.15
13.30
13.30
Winner Friends of Search Awards (SEO)
13.35
14.05
13.45
14.00
14.15
14.30
14.45
What the best do best: patterns across successful companies
14.45
15.15
15.00
15.15
Break
15.15
15.35
How Coolblue demonstrated E-E-A-T before it was cool
15.35
16.05
Headless SEO: A Survival Guide In 8 Steps
16.10
16.40
Break
15.15
15.35
Break
15.15
15.35
15.30
15.45
16.00
Mastering Off-Page SEO for Long-Term Success: Strategies that Work
16.10
16.40
16.15
16.30
16.45
SEO myths debunked with Kevin, Arnout, Lidia and Roxana
16.45
17.15
17.00
17.15
Drinks & Bites
17.15
19.00
Drinks & Bites
17.15
19.00
Drinks & Bites
17.15
19.00
17.30
17.45
18.00
18.15
18.30
18.45

Room 1 - SEO

Room 2 - PPC

Room 3 - Deepdive

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