Program

Friends of Search 2025 > Speakers > Program

March 13

Alle
PPC
SEO

	Room 1 - SEO	Room 2 - PPC	Room 3 - Deepdive
08.30	Doors open 08.30 09.30
08.45
09.00
09.15
09.30	Opening Friends of Search 09.30 09.45
09.45		Google Changed the Rules of SEO: The Aftermath, 1 Year Later 09.45 10.25 Morning Break 10.25 10.45
10.00
10.15	Morning Break 10.25 10.45		Morning Break 10.25 10.45
10.30	Morning Break 10.25 10.45		Morning Break 10.25 10.45
10.45	Earning Digital Visibility in an AI-Driven World 10.45 11.15	What most DTC brands get wrong with Google Ads: An 8-Step Framework for Taking Meta Ads Success to Google 10.45 11.15	PPC case Veneta: Learnings from making Microsoft Advertising a core part of our strategy 10.45 11.15
11.00
11.15	Late Morning Break 11.15 11.35 Modern Measurement in practice with Pandora: open-source MMM, incrementality & advanced attribution 11.35 12.05 How to scale traffic in Europe with Digital PR 12.10 12.40 Lunch 12.40 13.35 Mythbusting the Internet: A Data-Visualized Journey of How Web Use Has Changed 13.35 14.20 Announcement winners Friends of Search Awards 14.20 14.35 Winner Friends of Search Awards (SEO) 14.40 15.05	Late Morning Break 11.15 11.35 Binance case: mastering SEO in high competitive & rapid changing industries 11.35 12.05 Advanced PPC Targeting Strategies for 2025 12.10 12.40 Lunch 12.40 13.35	Late Morning Break 11.15 11.35 Using your competitors to supercharge your search 11.35 12.05 Structured Data - A deep dive into its history, myths, and future 12.10 12.40 Lunch 12.40 13.35
11.30
11.45
12.00
12.15
12.30
12.45
13.00
13.15
13.30
13.45
14.00
14.15
14.30		Winner Friends of Search Awards (PPC) 14.40 15.05 From Chaos to Control: Building Smarter PPC Account Structures in 2025 15.10 15.40
14.45
15.00			SEO isn’t dead, it’s our approach that should be buried - Helpful content & EEAT are not a strategy 15.10 15.40
15.15
15.30
15.45	Branding Imperative: The Competitive Edge for SEO in 2025 15.45 16.15	The Ever-Evolving Search Landscape: Unlocking Value, AI and Charting the Future with Google 15.45 16.15
16.00
16.15	From Artificial to Authentic Intelligence: The Future of Answer Optimization, from Search to Social 16.20 17.00	The Invisible Team: Growing Your Agency with AI Agents 16.20 17.00
16.30
16.45
17.00	Drinks & Bites 17.00 19.00	Drinks & Bites 17.00 19.00	Drinks & Bites 17.00 19.00
17.15
17.30
17.45
18.00
18.15
18.30
18.45

	Room 1 - SEO	Room 2 - PPC	Room 3 - Deepdive
08.30	Doors open 08.30 09.30
08.45
09.00
09.15
09.30	Opening Friends of Search 09.30 09.45
09.45
10.00
10.15	Morning Break 10.25 10.45	Morning Break 10.25 10.45	Morning Break 10.25 10.45
10.30	Morning Break 10.25 10.45	Morning Break 10.25 10.45	Morning Break 10.25 10.45
10.45		What most DTC brands get wrong with Google Ads: An 8-Step Framework for Taking Meta Ads Success to Google 10.45 11.15	PPC case Veneta: Learnings from making Microsoft Advertising a core part of our strategy 10.45 11.15
11.00
11.15	Late Morning Break 11.15 11.35 Modern Measurement in practice with Pandora: open-source MMM, incrementality & advanced attribution 11.35 12.05	Late Morning Break 11.15 11.35	Late Morning Break 11.15 11.35 Using your competitors to supercharge your search 11.35 12.05
11.30		Late Morning Break 11.15 11.35
11.45
12.00		Advanced PPC Targeting Strategies for 2025 12.10 12.40 Lunch 12.40 13.35
12.15
12.30	Lunch 12.40 13.35 Mythbusting the Internet: A Data-Visualized Journey of How Web Use Has Changed 13.35 14.20 Announcement winners Friends of Search Awards 14.20 14.35		Lunch 12.40 13.35
12.45
13.00
13.15
13.30
13.45
14.00
14.15
14.30		Winner Friends of Search Awards (PPC) 14.40 15.05 From Chaos to Control: Building Smarter PPC Account Structures in 2025 15.10 15.40
14.45
15.00
15.15
15.30
15.45		The Ever-Evolving Search Landscape: Unlocking Value, AI and Charting the Future with Google 15.45 16.15
16.00
16.15		The Invisible Team: Growing Your Agency with AI Agents 16.20 17.00
16.30
16.45
17.00	Drinks & Bites 17.00 19.00	Drinks & Bites 17.00 19.00	Drinks & Bites 17.00 19.00
17.15
17.30
17.45
18.00
18.15
18.30
18.45

Room 1 - SEO

Doors open
08.30 - 09.30
Opening Friends of Search
09.30 - 09.45
Morning Break
10.25 - 10.45
Late Morning Break
11.15 - 11.35
Modern Measurement in practice with Pandora: open-source MMM, incrementality & advanced attribution
11.35 - 12.05
Lunch
12.40 - 13.35
Mythbusting the Internet: A Data-Visualized Journey of How Web Use Has Changed
13.35 - 14.20
Announcement winners Friends of Search Awards
14.20 - 14.35
Drinks & Bites
17.00 - 19.00

Room 2 - PPC

Morning Break
10.25 - 10.45
What most DTC brands get wrong with Google Ads: An 8-Step Framework for Taking Meta Ads Success to Google
10.45 - 11.15
Late Morning Break
11.15 - 11.35
Advanced PPC Targeting Strategies for 2025
12.10 - 12.40
Lunch
12.40 - 13.35
Winner Friends of Search Awards (PPC)
14.40 - 15.05
From Chaos to Control: Building Smarter PPC Account Structures in 2025
15.10 - 15.40
The Ever-Evolving Search Landscape: Unlocking Value, AI and Charting the Future with Google
15.45 - 16.15
The Invisible Team: Growing Your Agency with AI Agents
16.20 - 17.00
Drinks & Bites
17.00 - 19.00

Room 3 - Deepdive

Morning Break
10.25 - 10.45
PPC case Veneta: Learnings from making Microsoft Advertising a core part of our strategy
10.45 - 11.15
Late Morning Break
11.15 - 11.35
Using your competitors to supercharge your search
11.35 - 12.05
Lunch
12.40 - 13.35
Drinks & Bites
17.00 - 19.00

	Room 1 - SEO	Room 2 - PPC	Room 3 - Deepdive
08.30	Doors open 08.30 09.30
08.45
09.00
09.15
09.30	Opening Friends of Search 09.30 09.45
09.45		Google Changed the Rules of SEO: The Aftermath, 1 Year Later 09.45 10.25 Morning Break 10.25 10.45
10.00
10.15	Morning Break 10.25 10.45		Morning Break 10.25 10.45
10.30	Morning Break 10.25 10.45		Morning Break 10.25 10.45
10.45	Earning Digital Visibility in an AI-Driven World 10.45 11.15
11.00
11.15	Late Morning Break 11.15 11.35	Late Morning Break 11.15 11.35 Binance case: mastering SEO in high competitive & rapid changing industries 11.35 12.05	Late Morning Break 11.15 11.35
11.30	Late Morning Break 11.15 11.35		Late Morning Break 11.15 11.35
11.45
12.00	How to scale traffic in Europe with Digital PR 12.10 12.40 Lunch 12.40 13.35 Mythbusting the Internet: A Data-Visualized Journey of How Web Use Has Changed 13.35 14.20 Announcement winners Friends of Search Awards 14.20 14.35 Winner Friends of Search Awards (SEO) 14.40 15.05		Structured Data - A deep dive into its history, myths, and future 12.10 12.40 Lunch 12.40 13.35
12.15
12.30		Lunch 12.40 13.35
12.45
13.00
13.15
13.30
13.45
14.00
14.15
14.30
14.45
15.00			SEO isn’t dead, it’s our approach that should be buried - Helpful content & EEAT are not a strategy 15.10 15.40
15.15
15.30
15.45	Branding Imperative: The Competitive Edge for SEO in 2025 15.45 16.15
16.00
16.15	From Artificial to Authentic Intelligence: The Future of Answer Optimization, from Search to Social 16.20 17.00
16.30
16.45
17.00	Drinks & Bites 17.00 19.00	Drinks & Bites 17.00 19.00	Drinks & Bites 17.00 19.00
17.15
17.30
17.45
18.00
18.15
18.30
18.45

Room 1 - SEO

Doors open
08.30 - 09.30
Opening Friends of Search
09.30 - 09.45
Morning Break
10.25 - 10.45
Earning Digital Visibility in an AI-Driven World
10.45 - 11.15
Late Morning Break
11.15 - 11.35
How to scale traffic in Europe with Digital PR
12.10 - 12.40
Lunch
12.40 - 13.35
Mythbusting the Internet: A Data-Visualized Journey of How Web Use Has Changed
13.35 - 14.20
Announcement winners Friends of Search Awards
14.20 - 14.35
Winner Friends of Search Awards (SEO)
14.40 - 15.05
Branding Imperative: The Competitive Edge for SEO in 2025
15.45 - 16.15
From Artificial to Authentic Intelligence: The Future of Answer Optimization, from Search to Social
16.20 - 17.00
Drinks & Bites
17.00 - 19.00

Room 2 - PPC

Google Changed the Rules of SEO: The Aftermath, 1 Year Later
09.45 - 10.25
Morning Break
10.25 - 10.45
Late Morning Break
11.15 - 11.35
Binance case: mastering SEO in high competitive & rapid changing industries
11.35 - 12.05
Lunch
12.40 - 13.35
Drinks & Bites
17.00 - 19.00

Room 3 - Deepdive

Morning Break
10.25 - 10.45
Late Morning Break
11.15 - 11.35
Structured Data - A deep dive into its history, myths, and future
12.10 - 12.40
Lunch
12.40 - 13.35
SEO isn’t dead, it’s our approach that should be buried - Helpful content & EEAT are not a strategy
15.10 - 15.40
Drinks & Bites
17.00 - 19.00

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