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Internationally acclaimed speakersPrestigious award showDrinks & Bites12th edition

Friends of Search 2025

Program

Friends of Search 2025 > Speakers > Program

Program

Room 1 Room 2 Room 3
08.30
Doors open
08.30
09.30
08.45
09.00
09.15
09.30
Opening Friends of Search
09.30
09.40
09.45
Fred's extreme use cases of generative AI to make you a better marketer
09.45
10.20
Earning Digital Visibility in an AI-Driven World
10.25
10.55
Morning Break
10.55
11.15
Google Changed the Rules of SEO: The Aftermath, 1 Year Later
09.45
10.20
Many DTC brands succeed with Meta Ads but struggle to make Google Ads work at the same level. Why?
10.25
10.55
Morning Break
10.55
11.15
10.00
10.15
PPC case Veneta: Learnings from making Microsoft Advertising a core part of our strategy
10.25
10.55
Morning Break
10.55
11.15
10.30
10.45
11.00
11.15
Modern Measurement in practice with Pandora: open-source MMM, incrementality & advanced attribution
11.15
11.45
Binance case: mastering SEO in high competitive & rapid changing industries
11.15
11.45
Using your competitors to supercharge your PPC results
11.15
11.45
11.30
11.45
How to scale traffic in Europe with Digital PR
11.50
12.20
Lunch
12.20
13.05
Mythbusting the Internet: A Data-Visualized Journey of How Web Use Has Changed
13.05
13.50
Announcement winners Friends of Search Awards
13.50
14.05
Winner Friends of Search Awards (PPC)
14.10
14.30
Advanced PPC Targeting Strategies for 2025
11.50
12.20
Lunch
12.20
13.05
Structured Data - A deep dive into its history, myths and future
11.50
12.20
Lunch
12.20
13.05
12.00
12.15
12.30
12.45
13.00
13.15
13.30
13.45
14.00
Winner Friends of Search Awards (SEO)
14.10
14.30
14.15
14.30
From Chaos to Control: Building Smarter PPC Account Structures in 2025
14.35
15.05
Inside Google's MUM: Unraveling the unknown powerhouse of their algorithms
15.10
15.40
What search engines and humans want in a web site
14.35
15.05
AI in Microsoft Advertising: How automation strategies can drive impact
15.10
15.40
SEO isn’t dead, it’s our approach that should be buried - Helpful content & EEAT are not a strategy
14.35
15.05
14.45
15.00
15.15
15.30
15.45
The Ever-Evolving Search Landscape: Unlocking Value, AI and Charting the Future with Google
15.45
16.15
Branding Imperative: The Competitive Edge for SEO in 2025
15.45
16.15
From PPC to Paid Media: Bridge the gap to YouTube and Meta advertising
15.45
16.15
16.00
16.15
From Artificial to Authentic Intelligence: The Future of Answer Optimization, from Search to Social
16.20
17.00
Your Invisible Team: Growing with AI Agents
16.20
17.00
16.30
16.45
17.00
Drinks & Bites
17.00
19.00
Drinks & Bites
17.00
19.00
Drinks & Bites
17.00
19.00
17.15
17.30
17.45
18.00
18.15
18.30
18.45

Room 1

Room 2

Room 3

Room 1 Room 2 Room 3
08.30
Doors open
08.30
09.30
08.45
09.00
09.15
09.30
Opening Friends of Search
09.30
09.40
09.45
Fred's extreme use cases of generative AI to make you a better marketer
09.45
10.20
10.00
10.15
Many DTC brands succeed with Meta Ads but struggle to make Google Ads work at the same level. Why?
10.25
10.55
Morning Break
10.55
11.15
PPC case Veneta: Learnings from making Microsoft Advertising a core part of our strategy
10.25
10.55
Morning Break
10.55
11.15
10.30
10.45
Morning Break
10.55
11.15
11.00
11.15
Modern Measurement in practice with Pandora: open-source MMM, incrementality & advanced attribution
11.15
11.45
Using your competitors to supercharge your PPC results
11.15
11.45
11.30
11.45
Advanced PPC Targeting Strategies for 2025
11.50
12.20
Lunch
12.20
13.05
12.00
12.15
Lunch
12.20
13.05
Mythbusting the Internet: A Data-Visualized Journey of How Web Use Has Changed
13.05
13.50
Announcement winners Friends of Search Awards
13.50
14.05
Winner Friends of Search Awards (PPC)
14.10
14.30
Lunch
12.20
13.05
12.30
12.45
13.00
13.15
13.30
13.45
14.00
14.15
14.30
From Chaos to Control: Building Smarter PPC Account Structures in 2025
14.35
15.05
14.45
15.00
AI in Microsoft Advertising: How automation strategies can drive impact
15.10
15.40
15.15
15.30
15.45
The Ever-Evolving Search Landscape: Unlocking Value, AI and Charting the Future with Google
15.45
16.15
From PPC to Paid Media: Bridge the gap to YouTube and Meta advertising
15.45
16.15
16.00
16.15
Your Invisible Team: Growing with AI Agents
16.20
17.00
16.30
16.45
17.00
Drinks & Bites
17.00
19.00
Drinks & Bites
17.00
19.00
Drinks & Bites
17.00
19.00
17.15
17.30
17.45
18.00
18.15
18.30
18.45

Room 1

Room 2

Room 3

Room 1 Room 2 Room 3
08.30
Doors open
08.30
09.30
08.45
09.00
09.15
09.30
Opening Friends of Search
09.30
09.40
09.45
Google Changed the Rules of SEO: The Aftermath, 1 Year Later
09.45
10.20
10.00
10.15
Earning Digital Visibility in an AI-Driven World
10.25
10.55
Morning Break
10.55
11.15
10.30
10.45
Morning Break
10.55
11.15
Morning Break
10.55
11.15
11.00
11.15
Binance case: mastering SEO in high competitive & rapid changing industries
11.15
11.45
11.30
11.45
How to scale traffic in Europe with Digital PR
11.50
12.20
Lunch
12.20
13.05
Mythbusting the Internet: A Data-Visualized Journey of How Web Use Has Changed
13.05
13.50
Announcement winners Friends of Search Awards
13.50
14.05
Structured Data - A deep dive into its history, myths and future
11.50
12.20
Lunch
12.20
13.05
12.00
12.15
Lunch
12.20
13.05
12.30
12.45
13.00
13.15
13.30
13.45
14.00
Winner Friends of Search Awards (SEO)
14.10
14.30
14.15
14.30
What search engines and humans want in a web site
14.35
15.05
AI in Microsoft Advertising: How automation strategies can drive impact
15.10
15.40
SEO isn’t dead, it’s our approach that should be buried - Helpful content & EEAT are not a strategy
14.35
15.05
14.45
15.00
Inside Google's MUM: Unraveling the unknown powerhouse of their algorithms
15.10
15.40
15.15
15.30
15.45
Branding Imperative: The Competitive Edge for SEO in 2025
15.45
16.15
16.00
16.15
From Artificial to Authentic Intelligence: The Future of Answer Optimization, from Search to Social
16.20
17.00
16.30
16.45
17.00
Drinks & Bites
17.00
19.00
Drinks & Bites
17.00
19.00
Drinks & Bites
17.00
19.00
17.15
17.30
17.45
18.00
18.15
18.30
18.45

Room 1

Room 2

Room 3

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