Program - Friends of Search

Program 12 March 2026

Alle
PPC
SEO

	Room 1	Room 2	Room 3
08.30	Doors open 08.30 09.30	Doors open 08.30 09.30	Doors open 08.30 09.30
08.45
09.00
09.15
09.30	Opening Friends of Search 09.30 09.45
09.45	What AI Means for Brands: How to Stay Visible, Relevant, and Chosen 09.50 10.30	Survival of the Strategic: Rethinking Growth in Search Advertising 09.50 10.30
10.00
10.15
10.30	bol SEO case: beyond the Rankings, isolating the true impact of your SEO initiatives 10.35 11.05 Morning Break 11.05 11.30	How AI Builds PPC Campaigns Today & What Agents Could Do Tomorrow 10.35 11.05 Morning Break 11.05 11.30	Beyond the Keyword: Unlocking Intent with AI Max 10.35 11.05 Morning Break 11.05 11.30
10.45
11.00
11.15
11.30	Google & Rituals: Bridging Intent and In-Store Reality With Omnichannel 11.30 12.00	The Content Hub Blueprint: A 10-Step Workflow for Classic and AI Search Visibility 11.30 12.00
11.45
12.00		From Hype to Impact: Re-Centring SEO Around Business Value 12.05 12.35 Lunch 12.35 13.25
12.15
12.30	Lunch 12.35 13.25 The New Architecture of the Web: AI Search, Agents, and Visibility 13.25 14.05 Announcement winners Friends of Search Awards 14.05 14.20 Winner Friends of Search Awards (SEO) 14.25 14.45		Lunch 12.35 13.25
12.45
13.00
13.15
13.30
13.45
14.00
14.15		Winner Friends of Search Awards (PPC) 14.25 14.45
14.30		Winner Friends of Search Awards (PPC) 14.25 14.45
14.45	Measuring What Matters: Clicks Don’t Count 14.50 15.20 Break 15.20 15.45	Google Ads Audit for Ecom: Your Lighting Money On Fire 14.50 15.20 Break 15.20 15.45
15.00
15.15			Break 15.20 15.45
15.30			Break 15.20 15.45
15.45	Google Ads Automation: When It Helps, When It Hurts 15.45 16.15	Forget EEAT! The long and short of SEO is fame 15.45 16.15	Uncover the Power of Search on TikTok 15.45 16.15
16.00		Forget EEAT! The long and short of SEO is fame 15.45 16.15	Uncover the Power of Search on TikTok 15.45 16.15
16.15	Advanced SEO at Scale for Ecommerce & Marketplace Brands 16.20 17.00	Paid Search Reporting Sucks (But It Doesn't Have To) 16.20 17.00
16.30
16.45
17.00	Drinks & Bites 17.00 18.30	Drinks & Bites 17.00 18.30	Drinks & Bites 17.00 18.30
17.15
17.30
17.45
18.00
18.15

	Room 1	Room 2	Room 3
08.30	Doors open 08.30 09.30	Doors open 08.30 09.30	Doors open 08.30 09.30
08.45
09.00
09.15
09.30	Opening Friends of Search 09.30 09.45
09.45		Survival of the Strategic: Rethinking Growth in Search Advertising 09.50 10.30
10.00
10.15
10.30		How AI Builds PPC Campaigns Today & What Agents Could Do Tomorrow 10.35 11.05 Morning Break 11.05 11.30	Beyond the Keyword: Unlocking Intent with AI Max 10.35 11.05 Morning Break 11.05 11.30
10.45
11.00	Morning Break 11.05 11.30
11.15	Morning Break 11.05 11.30
11.30	Google & Rituals: Bridging Intent and In-Store Reality With Omnichannel 11.30 12.00
11.45
12.00
12.15
12.30	Lunch 12.35 13.25 The New Architecture of the Web: AI Search, Agents, and Visibility 13.25 14.05 Announcement winners Friends of Search Awards 14.05 14.20	Lunch 12.35 13.25	Lunch 12.35 13.25
12.45
13.00
13.15
13.30
13.45
14.00
14.15		Winner Friends of Search Awards (PPC) 14.25 14.45
14.30		Winner Friends of Search Awards (PPC) 14.25 14.45
14.45		Google Ads Audit for Ecom: Your Lighting Money On Fire 14.50 15.20 Break 15.20 15.45
15.00
15.15	Break 15.20 15.45		Break 15.20 15.45
15.30	Break 15.20 15.45		Break 15.20 15.45
15.45	Google Ads Automation: When It Helps, When It Hurts 15.45 16.15		Uncover the Power of Search on TikTok 15.45 16.15
16.00			Uncover the Power of Search on TikTok 15.45 16.15
16.15		Paid Search Reporting Sucks (But It Doesn't Have To) 16.20 17.00
16.30
16.45
17.00	Drinks & Bites 17.00 18.30	Drinks & Bites 17.00 18.30	Drinks & Bites 17.00 18.30
17.15
17.30
17.45
18.00
18.15

Room 1

Doors open
08.30 - 09.30
Opening Friends of Search
09.30 - 09.45
Morning Break
11.05 - 11.30
Google & Rituals: Bridging Intent and In-Store Reality With Omnichannel
11.30 - 12.00
Lunch
12.35 - 13.25
The New Architecture of the Web: AI Search, Agents, and Visibility
13.25 - 14.05
Announcement winners Friends of Search Awards
14.05 - 14.20
Break
15.20 - 15.45
Google Ads Automation: When It Helps, When It Hurts
15.45 - 16.15
Drinks & Bites
17.00 - 18.30

Room 2

Doors open
08.30 - 09.30
Survival of the Strategic: Rethinking Growth in Search Advertising
09.50 - 10.30
How AI Builds PPC Campaigns Today & What Agents Could Do Tomorrow
10.35 - 11.05
Morning Break
11.05 - 11.30
Lunch
12.35 - 13.25
Winner Friends of Search Awards (PPC)
14.25 - 14.45
Google Ads Audit for Ecom: Your Lighting Money On Fire
14.50 - 15.20
Break
15.20 - 15.45
Paid Search Reporting Sucks (But It Doesn't Have To)
16.20 - 17.00
Drinks & Bites
17.00 - 18.30

Room 3

Doors open
08.30 - 09.30
Beyond the Keyword: Unlocking Intent with AI Max
10.35 - 11.05
Morning Break
11.05 - 11.30
Lunch
12.35 - 13.25
Break
15.20 - 15.45
Uncover the Power of Search on TikTok
15.45 - 16.15
Drinks & Bites
17.00 - 18.30

	Room 1	Room 2	Room 3
08.30	Doors open 08.30 09.30	Doors open 08.30 09.30	Doors open 08.30 09.30
08.45
09.00
09.15
09.30	Opening Friends of Search 09.30 09.45
09.45	What AI Means for Brands: How to Stay Visible, Relevant, and Chosen 09.50 10.30
10.00
10.15
10.30	bol SEO case: beyond the Rankings, isolating the true impact of your SEO initiatives 10.35 11.05 Morning Break 11.05 11.30
10.45
11.00		Morning Break 11.05 11.30	Morning Break 11.05 11.30
11.15		Morning Break 11.05 11.30	Morning Break 11.05 11.30
11.30		The Content Hub Blueprint: A 10-Step Workflow for Classic and AI Search Visibility 11.30 12.00
11.45
12.00		From Hype to Impact: Re-Centring SEO Around Business Value 12.05 12.35 Lunch 12.35 13.25
12.15
12.30	Lunch 12.35 13.25 The New Architecture of the Web: AI Search, Agents, and Visibility 13.25 14.05 Announcement winners Friends of Search Awards 14.05 14.20 Winner Friends of Search Awards (SEO) 14.25 14.45		Lunch 12.35 13.25
12.45
13.00
13.15
13.30
13.45
14.00
14.15
14.30
14.45	Measuring What Matters: Clicks Don’t Count 14.50 15.20 Break 15.20 15.45
15.00
15.15		Break 15.20 15.45	Break 15.20 15.45
15.30		Break 15.20 15.45	Break 15.20 15.45
15.45		Forget EEAT! The long and short of SEO is fame 15.45 16.15
16.00		Forget EEAT! The long and short of SEO is fame 15.45 16.15
16.15	Advanced SEO at Scale for Ecommerce & Marketplace Brands 16.20 17.00
16.30
16.45
17.00	Drinks & Bites 17.00 18.30	Drinks & Bites 17.00 18.30	Drinks & Bites 17.00 18.30
17.15
17.30
17.45
18.00
18.15

Room 1

Doors open
08.30 - 09.30
Opening Friends of Search
09.30 - 09.45
What AI Means for Brands: How to Stay Visible, Relevant, and Chosen
09.50 - 10.30
bol SEO case: beyond the Rankings, isolating the true impact of your SEO initiatives
10.35 - 11.05
Morning Break
11.05 - 11.30
Lunch
12.35 - 13.25
The New Architecture of the Web: AI Search, Agents, and Visibility
13.25 - 14.05
Announcement winners Friends of Search Awards
14.05 - 14.20
Winner Friends of Search Awards (SEO)
14.25 - 14.45
Measuring What Matters: Clicks Don’t Count
14.50 - 15.20
Break
15.20 - 15.45
Advanced SEO at Scale for Ecommerce & Marketplace Brands
16.20 - 17.00
Drinks & Bites
17.00 - 18.30

Room 2

Doors open
08.30 - 09.30
Morning Break
11.05 - 11.30
The Content Hub Blueprint: A 10-Step Workflow for Classic and AI Search Visibility
11.30 - 12.00
From Hype to Impact: Re-Centring SEO Around Business Value
12.05 - 12.35
Lunch
12.35 - 13.25
Break
15.20 - 15.45
Forget EEAT! The long and short of SEO is fame
15.45 - 16.15
Drinks & Bites
17.00 - 18.30

Room 3

Doors open
08.30 - 09.30
Morning Break
11.05 - 11.30
Lunch
12.35 - 13.25
Break
15.20 - 15.45
Drinks & Bites
17.00 - 18.30

No events available!