NL
International speakersPrestigious award show2 different locations8th edition

Friends of Search 2021

Program

Friends of Search program

filter:
Room 1 08:30 - 18:30 hour
Doors open
08:30 - 09:30

Doors open

Reuben Milne
09:45 - 10:00

Reuben Milne

Opening Friends of Search

James Hankins
10:00 - 10:35

James Hankins

Keynote: Share of Search, more than just a metric

Gary Illyes
10:40 - 11:10

Gary Illyes

AMA with Google’s Gary Illyes

Break
11:10 - 11:35

Break

Barry Adams
11:35 - 12:05

Barry Adams

A Deep-Dive into Technical SEO in 2021 and Beyond

Marco Warmerdam
12:10 - 12:40

Marco Warmerdam

Topic to be announced

Lunch
12:40 - 13:30

Lunch

Brandon Ervin
13:35 - 14:05

Brandon Ervin

Topic to be announced

Wijnand Meijer
14:10 - 14:40

Wijnand Meijer

Copwriting with AI: how creative can machines really be?

Break
14:40 - 15:05

Break

Bart van de Casteel
15:40 - 16:10

Bart van de Casteel

Topic to be announced

Winner Friends of Search Awards (PPC)
16:15 - 16:45

Winner Friends of Search Awards (PPC)

Reuben Milne
16:45 - 17:00

Reuben Milne

Closing Friends of Search 2021

Networking & Drinks
17:00 - 18:30

Networking & Drinks

Room 2 08:30 - 18:30 hour
Doors open
08:30 - 09:30

Doors open

Gianluca Binelli
10:40 - 11:10

Gianluca Binelli

Topic to be announced

Break
11:10 - 11:35

Break

Mitch Komen & George Radix
12:10 - 12:40

Mitch Komen & George Radix

Measuring the incrementality of paid search

Lunch
12:40 - 13:30

Lunch

Bartosz Goralewicz
13:35 - 14:05

Bartosz Goralewicz

Topic to be announced

Hannah Thorpe
14:10 - 14:40

Hannah Thorpe

Becoming a “Market Maker”: How to Build Your Own Demand Through SEO and Content Marketing

Break
14:40 - 15:05

Break

Astrid Kramer
15:05 - 15:35

Astrid Kramer

SEO, UX and Ad Sales – joining forces instead of fighting each other

Nina Roser
15:40 - 16:10

Nina Roser

schattenfinder.de – The journey of an industry towards one user-centered platform

Winner Friends of Search Awards (SEO)
16:15 - 16:45

Winner Friends of Search Awards (SEO)

Networking & Drinks
17:00 - 18:30

Networking & Drinks

Room 3 08:30 - 18:30 hour
Doors open
08:30 - 09:30

Doors open

Break
11:10 - 11:35

Break

Katharina Stapel
11:35 - 12:05

Katharina Stapel

Workshop: From the customer who just wanted to buy

Boudewijn Beks
12:10 - 12:40

Boudewijn Beks

Topic to be announced

Lunch
12:40 - 13:30

Lunch

Clemmentijn Treinen & Arjen Hoek
14:10 - 14:40

Clemmentijn Treinen & Arjen Hoek

Topic to be announced

Peter Tukker & Sandrine Koopman
15:40 - 16:10

Peter Tukker & Sandrine Koopman

Workshop: Landal Greenparks brings its brand to life with Microsoft’s richer ad experiences

Networking & Drinks
17:00 - 18:30

Networking & Drinks