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Internationally acclaimed speakersPrestigious award showWalking dinner & After party10th anniversary

Friends of Search 2023

Program

Friends of Search 2023 > Speakers > Program

Program

Room 1 Room 2 Room 3
08.30
Doors open
08.30
09.45
08.45
09.00
09.15
09.30
09.45
Opening Friends of Search
Spreker: Reuben Milne
09.45
10.00
Moderator Room 2
09.45
10.00
Moderator Room 3
09.45
10.00
10.00
The One KPI We Should All Be Optimizing For
10.00
10.30
10.15
10.30
Creating Helpful Content in the Age of AI and E-E-A-T
10.35
11.05
Break
11.05
11.25
EURO 2024: SEO for the Beautiful Game
11.25
11.55
How to use ChatGPT, Bard, and other AI to become a better PPC marketer
10.35
11.05
Break
11.05
11.25
First Party Data & PPC: Future-proof your Advertising Strategy!
11.25
11.55
10.45
11.00
Break
11.05
11.25
How to leverage E-E-A-T to boost your international expansion
11.25
11.55
11.15
11.30
11.45
12.00
SEO in 2013, 2023, and 2033: The more things change...
12.00
12.30
Help Me Help You – The Art Of Solving Problems
12.00
12.30
Omoda PPC case: The Profitable Growth Engine
12.00
12.30
12.15
12.30
Lunch
12.30
13.15
Lunch
12.30
13.15
Lunch
12.30
13.15
12.45
13.00
13.15
Announcement winners Friends of Search Awards
13.15
13.30
13.30
Winner Friends of Search Awards (SEO)
13.35
14.05
Finding Competitive Advantage in the Commoditized SEO Industry
14.10
14.40
Winner Friends of Search Awards (PPC)
13.35
14.05
ROAS is Killing Your PPC Growth!
14.10
14.40
13.45
14.00
How to fix common & not so common Core Web Vitals issues
14.10
14.40
14.15
14.30
14.45
eCommerce Internal Linking: Into the Spider-Verse
14.45
15.15
Incrementality experiments for Search unfolded
14.45
15.15
ASICS Case Study – Going the extra mile!
14.45
15.15
15.00
15.15
Break
15.15
15.35
Live AMA with Google & SEOs
15.35
16.05
The New Bing: how AI will change the search industry
16.10
16.40
Break
15.15
15.35
How Wehkamp is measuring the incrementality of paid search on a customer-level
15.35
16.05
Flight score - A unique model guiding KLM to more incremental value and fewer empty seats
16.10
16.40
Break
15.15
15.35
Microsoft Advertising Health Clinic
15.35
16.05
Privacy First Marketing Solutions: A Legal Overview
16.10
16.40
15.30
15.45
16.00
16.15
16.30
16.45
The New Gatekeepers: Tech Trends for 2023 and beyond
16.45
17.15
17.00
17.15
Drinks & Dinner for everyone
17.15
19.00
Drinks & Dinner for everyone
17.15
19.00
Drinks & Dinner for everyone
17.15
19.00
17.30
17.45
18.00
18.15
18.30
18.45
19.00
Celebrating 10 year FOS with DJ
19.00
22.00
Celebrating 10 year FOS with DJ
19.00
22.00
Celebrating 10 year FOS with DJ
19.00
22.00
19.15
19.30
19.45
20.00
20.15
20.30
20.45
21.00
21.15
21.30
21.45

Room 1

Room 2

Room 3

Room 1 Room 2 Room 3
08.30
Doors open
08.30
09.45
08.45
09.00
09.15
09.30
09.45
Moderator Room 3
09.45
10.00
10.00
The One KPI We Should All Be Optimizing For
10.00
10.30
10.15
10.30
How to use ChatGPT, Bard, and other AI to become a better PPC marketer
10.35
11.05
Break
11.05
11.25
First Party Data & PPC: Future-proof your Advertising Strategy!
11.25
11.55
10.45
11.00
Break
11.05
11.25
Break
11.05
11.25
11.15
11.30
11.45
12.00
Help Me Help You – The Art Of Solving Problems
12.00
12.30
Omoda PPC case: The Profitable Growth Engine
12.00
12.30
12.15
12.30
12.45
13.00
13.15
13.30
Winner Friends of Search Awards (PPC)
13.35
14.05
ROAS is Killing Your PPC Growth!
14.10
14.40
13.45
14.00
14.15
14.30
14.45
Incrementality experiments for Search unfolded
14.45
15.15
15.00
15.15
Break
15.15
15.35
Break
15.15
15.35
How Wehkamp is measuring the incrementality of paid search on a customer-level
15.35
16.05
Flight score - A unique model guiding KLM to more incremental value and fewer empty seats
16.10
16.40
Break
15.15
15.35
Microsoft Advertising Health Clinic
15.35
16.05
15.30
15.45
16.00
16.15
16.30
16.45
17.00
17.15
Drinks & Dinner for everyone
17.15
19.00
Drinks & Dinner for everyone
17.15
19.00
Drinks & Dinner for everyone
17.15
19.00
17.30
17.45
18.00
18.15
18.30
18.45
19.00
Celebrating 10 year FOS with DJ
19.00
22.00
Celebrating 10 year FOS with DJ
19.00
22.00
Celebrating 10 year FOS with DJ
19.00
22.00
19.15
19.30
19.45
20.00
20.15
20.30
20.45
21.00
21.15
21.30
21.45

Room 1

Room 2

Room 3

Room 1 Room 2 Room 3
08.30
Doors open
08.30
09.45
08.45
09.00
09.15
09.30
09.45
10.00
10.15
10.30
10.45
11.00
11.15
11.30
11.45
12.00
12.15
12.30
12.45
13.00
13.15
13.30
13.45
14.00
14.15
14.30
14.45
15.00
15.15
Break
15.15
15.35
Live AMA with Google & SEOs
15.35
16.05
Break
15.15
15.35
Break
15.15
15.35
15.30
15.45
16.00
Privacy First Marketing Solutions: A Legal Overview
16.10
16.40
16.15
16.30
16.45
17.00
17.15
Drinks & Dinner for everyone
17.15
19.00
Drinks & Dinner for everyone
17.15
19.00
Drinks & Dinner for everyone
17.15
19.00
17.30
17.45
18.00
18.15
18.30
18.45

Room 1

Room 2

Room 3

Room 1 Room 2 Room 3
09.45
Opening Friends of Search
Spreker: Reuben Milne
09.45
10.00
Moderator Room 2
09.45
10.00
Moderator Room 3
09.45
10.00
10.00
The One KPI We Should All Be Optimizing For
10.00
10.30
10.15
10.30
Creating Helpful Content in the Age of AI and E-E-A-T
10.35
11.05
Break
11.05
11.25
EURO 2024: SEO for the Beautiful Game
11.25
11.55
10.45
11.00
Break
11.05
11.25
Break
11.05
11.25
How to leverage E-E-A-T to boost your international expansion
11.25
11.55
11.15
11.30
11.45
12.00
SEO in 2013, 2023, and 2033: The more things change...
12.00
12.30
Help Me Help You – The Art Of Solving Problems
12.00
12.30
12.15
12.30
Lunch
12.30
13.15
Lunch
12.30
13.15
Lunch
12.30
13.15
12.45
13.00
13.15
Announcement winners Friends of Search Awards
13.15
13.30
13.30
Winner Friends of Search Awards (SEO)
13.35
14.05
Finding Competitive Advantage in the Commoditized SEO Industry
14.10
14.40
13.45
14.00
How to fix common & not so common Core Web Vitals issues
14.10
14.40
14.15
14.30
14.45
eCommerce Internal Linking: Into the Spider-Verse
14.45
15.15
ASICS Case Study – Going the extra mile!
14.45
15.15
15.00
15.15
Break
15.15
15.35
Live AMA with Google & SEOs
15.35
16.05
The New Bing: how AI will change the search industry
16.10
16.40
Break
15.15
15.35
Break
15.15
15.35
15.30
15.45
16.00
16.15
16.30
16.45
17.00
17.15
Drinks & Dinner for everyone
17.15
19.00
Drinks & Dinner for everyone
17.15
19.00
Drinks & Dinner for everyone
17.15
19.00
17.30
17.45
18.00
18.15
18.30
18.45
19.00
Celebrating 10 year FOS with DJ
19.00
22.00
Celebrating 10 year FOS with DJ
19.00
22.00
Celebrating 10 year FOS with DJ
19.00
22.00
19.15
19.30
19.45
20.00
20.15
20.30
20.45
21.00
21.15
21.30
21.45

Room 1

Room 2

Room 3

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