Friends of Search 2021
Program
Friends of Search program
Room 1
08:30 - 18:30 hour
James Hankins
10:00 - 10:35
James Hankins
Keynote: Share of Search, more than just a metric
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Wijnand Meijer
14:10 - 14:40
Wijnand Meijer
Copwriting with AI: how creative can machines really be?
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Room 2
08:30 - 18:30 hour
Mitch Komen & George Radix
12:10 - 12:40
Mitch Komen & George Radix
Measuring the incrementality of paid search
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Hannah Thorpe
14:10 - 14:40
Hannah Thorpe
Becoming a “Market Maker”: How to Build Your Own Demand Through SEO and Content Marketing
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Astrid Kramer
15:05 - 15:35
Astrid Kramer
SEO, UX and Ad Sales – joining forces instead of fighting each other
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Nina Roser
15:40 - 16:10
Nina Roser
schattenfinder.de – The journey of an industry towards one user-centered platform
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Room 3
08:30 - 18:30 hour
Katharina Stapel
11:35 - 12:05
Katharina Stapel
Workshop: From the customer who just wanted to buy
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Clemmentijn Treinen & Arjen Hoek
14:10 - 14:40
Clemmentijn Treinen & Arjen Hoek
Topic to be announced
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Peter Tukker & Sandrine Koopman
15:40 - 16:10
Peter Tukker & Sandrine Koopman
Workshop: Landal Greenparks brings its brand to life with Microsoft’s richer ad experiences
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