International speakersPrestigious award show2 different locations9th edition

3 Ways Modern PPC Management is Different From Before

Frederick Vallaeys

10:40 - 11:10

Running a successful PPC campaign in 2022 takes very different strategies than what you were used to in the pre-automation search marketing era. Automation has leveled the playing field, enabling even mediocre advertisers to get average results. But as a great marketer you can unlevel the playing field back in your favor with 3 things:

  • Teach Google’s AI what really matters to your business
  • Optimize business data, feeds, and ad assets
  • Know the new levers to manipulate the ad engines into giving you the results you’re after

Join Optmyzr CEO and Cofounder, Fred Vallaeys to learn more about these 3 new ways of optimizing your search ads.

Frederick Vallaeys

Cofounding CEO - Optmyzr

Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management software system. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision.