International speakersPrestigious award show2 different locations8th edition

A Deep-Dive into Technical SEO in 2021 and Beyond

Barry Adams

11:35 - 12:05

In this talk, Barry Adams will take an in-depth look at what we know about Google’s crawling and indexing systems, and how this relates to technical SEO. He will look at the main trends in technical SEO in 2021 and the near future, with technologies like the indexing API, AMP, and Core Web Vitals giving strong indications about the web as Google wants it to evolve. SEOs need to understand how these factors fit into their strategies, and what Google is looking for to efficiently crawl and index content on the web.

Barry Adams

Founder & SEO consultantPolemic DigitalBarry Adams has been building and ranking websites since 1998. Through his Polemic Digital consultancy business, he focuses on technical SEO and specialised services for news publishers. Barry counts some of the world’s biggest media brands among his clients including FOX, News UK, The Guardian, Future Publishing, and TNW. He is a regular speaker at conferences and events, delivers annual guest lectures for local universities, and writes an irregular newsletter on