International speakersPrestigious award show2 different locations9th edition

A Deep-Dive into Technical SEO in 2021 and Beyond

In this talk, Barry Adams will take an in-depth look at what we know about Google’s crawling and indexing systems, and how this relates to technical SEO. He will look at the main trends in technical SEO in 2021 and the near future, with technologies like the indexing API, AMP, and Core Web Vitals giving strong indications about the web as Google wants it to evolve. SEOs need to understand how these factors fit into their strategies, and what Google is looking for to efficiently crawl and index content on the web.