International speakersPrestigious award show2 different locations9th edition

(Almost) Everything You Need To Know About Crawling, Indexing, and Especially Rendering in Google

Barry Adams

14:20 - 14:45

What does it actually mean when Google says, as part of their indexing process, they render webpages in a Chrome browser? How does this rendering work, and how does it relate to other technical SEO processes like crawling and indexing? In this talk Barry Adams will cover the essentials of this Holy Trinity of technical SEO, with special focus on the rendering phase of Google’s indexing pipeline. You’ll learn what rendering is, how it relates to crawling and indexing, and what can go wrong when webpages are being rendered.

Barry Adams

Founder & SEO consultant - Polemic Digital

Barry Adams has been building and ranking websites since 1998. Through his Polemic Digital consultancy business, he focuses on technical SEO and specialised services for news publishers. Barry counts some of the world’s biggest media brands among his clients including FOX, News UK, The Guardian, Future Publishing, and TNW. He is a regular speaker at conferences and events, delivers annual guest lectures for local universities, and writes an irregular newsletter on