How Schiphol uses a DMP to show relevant messages to passengers
What if regular retargeting doesn’t fit your organization? At Schiphol, passengers come and go. This leaves a limited window to reach our passengers. Besides this, Schiphol has multiple commercial services and we don’t want to overwhelm the passengers with different messages. To address this challenge Schiphol used a DMP in combination with an advanced retargeting strategy. In this presentation, Alouette will present the winning DMP case, showcase the implementation and share the pitfalls that you need to take into account when you start working with a DMP.
Aaron is the Global SEO Lead at London Stock Exchange Group covering LSE, LSEG, FTSE Russell and more. He has experience in both client-side, and agency roles ranging from SEO AD to SEO Lead, he is now helping LSEG to expand their SEO capabilities. His SEO campaigns have been recognized for several awards, such as The Drum, Marketing Week, US Search Awards, and he is a co-author of the 2nd Edition of Mastering in-house SEO.