International speakersPrestigious award show2 different locations9th edition

Case Bax Music: Value-based Bidding in Practice

Bart van de Casteel

15:40 - 16:10

Bart van de Casteel

Senior SEA Specialist - Bax Music

Bart van de Casteel has been working in online marketing since 2010. He always loves data and works with feeds and automation. Profitability is always his goal for optimization. Achieving sales is not difficult, improving profitability is the challenge.

Since 2015, he alone is responsible for optimizing all paid channels for Bax Music. Together with the internal data science team, he monitors and optimizes all paid channels for 8 countries.