Case Otrium: a multi-market strategy to sell excess stock for over 400 fashion brands
Otrium sees a future where all clothing is worn, solving the multi-billion dollar industry challenge of unsold inventory. The company’s proprietary technology enables brands of any size to quickly set up their own outlet store through its managed marketplace across 9 markets.
With 400 designer brands live on the platform each has different demands in terms of search query visibility and communication. As such, tight control over Paid Search & Shopping is essential. This means that campaign types like Smart Shopping and Performance Max aren’t used.
Learn how we implemented a new fully automated strategy with maximum control and flexibility, which led to reducing the required FTE’s from eight to two while last but not least: doubled the advertising efficiency (ROAS).
Philip has been working in the online marketing industry for almost 10 years. After starting his career at online marketing agency Traffic Builders in 2013 he has worked as (global) search lead for KLM Royal Dutch Airlines and Albert Heijn (Ahold Delhaize). Philip recently joined Otrium as Lead Paid Search to expand and accelerate its global growth.