International speakersPrestigious award show2 different locations9th edition

Strings not things

Dixon Jones

Why search engines are moving towards entities to graph the web and how seos can reframe their reframe their approach to profit from this change.

Dixon Jones


Dixon Jones heads up the Semantic Search tool, inLinks and is the Global Brand Ambassador of the world’s largest link analysis engine, Majestic. Dixon has worked at the forefront of search marketing since 1999. He has been the UK Search Personality of the year and was awarded a lifetime achievement award at the UK Search Awards in 2018 for his work within the industry. He holds an MBA with a specialism in strategy and a degree in Maths and Management studies. His new startup, inLinks, is one of the first SEO Technologies designed to address the move towards entity-based information retrieval, creating one of the largest independent knowledge bases and building technology that any SEO can use to connect and communicate entity-based search to engines and humans alike. While at Majestic, the business has won numerous technology and innovation awards and Majestic has recently joined the list of Deloitte Fast 50 technology winners as one of the UK’s fastest developing companies and has won the Queens Award for Enterprise in Innovation. Dixon’s journey in search started when he set up the UK based search marketing consultancy, Receptional before the turn of the century. He has consistently shown how businesses can evolve and react to the rapidly changing face of digital marketing and has actively developed the agile approach that has made digital companies successful into an agile marketing philosophy. Dixon has been a consistent presenter on the search conference circuit all over the world and has helped clients in all sectors – including national papers and international search engines themselves to understand their search strategy. Before moving into the technology side of search, his consulting clients came from a wide variety of difficult sectors, from travel to gambling. Bringing technology to the search industry has resulted in multiple SEO Technology awards and a user base of hundreds of thousands in twelve languages around the world. The data provides users with detailed link data from anchor text to crawl date.