Workshop: Drive Growth in a changing privacy ecosystem
During this workshop Luuk and Gijs will explain how the ads-ecosystem and regulatory changes are shifting. It provides an overview of why ads privacy matters to users, businesses and ecosystems, including trends. They will also cover Google’s approach to ads privacy, with a primary focus on actionable steps that marketers can take today to drive privacy-safe growth.
Gijs van Eysden
Gijs van Eysden works as a Data & Measurement Lead at Google. Gijs works closely with product teams on data solutions and data integrations between Google Advertising products, Cloud and external marketing tools in order to improve marketing effectiveness for advertisers and partners in a privacy safe way.
Luuk Kapteijns works as an Ads Privacy Specialist and supports Google’s customers and partners on new and emerging advertising solutions to improve marketing effectiveness in a privacy safe way.