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Friends of Search 2022 > Workshop: Drive Growth in a changing privacy ecosystem
International speakersPrestigious award show2 different locations9th edition

Workshop: Drive Growth in a changing privacy ecosystem

Gijs van Eysden & Luuk Kapteijns

14:20 - 14:45

During this workshop Luuk and Gijs will explain how the ads-ecosystem and regulatory changes are shifting. It provides an overview of why ads privacy matters to users, businesses and ecosystems, including trends. They will also cover Google’s approach to ads privacy, with a primary focus on actionable steps that marketers can take today to drive privacy-safe growth.

Gijs van Eysden

Advertising Data Architecture Lead - Google

Gijs van Eysden works as a Data & Measurement Lead at Google. Gijs works closely with product teams on data solutions and data integrations between Google Advertising products, Cloud and external marketing tools in order to improve marketing effectiveness for advertisers and partners in a privacy safe way.

LinkedIn

Luuk Kapteijns

Privacy Specialist - Google

Luuk Kapteijns works as an Ads Privacy Specialist and supports Google’s customers and partners on new and emerging advertising solutions to improve marketing effectiveness in a privacy safe way.

LinkedIn