EURO 2024: SEO for the Beautiful Game

Dan Morehead

How do you optimise a streaming service which is going to be called the same thing as a linear broadcast channel? What is the difference between a catchup service and an on-demand destination?

Just seven hours after this talk has ended, the England national football team will begin their EURO 2024 qualifying campaign versus Italy in a repeat of the 2020 final.

This session will discuss the challenges of optimising for TV, with a focus on the EURO 2024 qualifiers.

Looking at the changing behaviour of live audiences tuning in for sports events in the age of streaming, this session will explore how Channel 4 is embracing Search.

Dan Morehead

SEO ManagerChannel 4

Dan Morehead is the lead SEO for Channel 4, home to the UK’s biggest free streaming service.

He spent the past four years as Senior SEO Analyst for the BBC, helping shape the SEO strategy across multiple products including the streaming services iPlayer and Sounds.

With a decade of experience in organic search, both in-house and agency side, Dan also founded the BBC SEO Community Meetup and has spoken at multiple digital marketing events including brightonSEO.