Finding Competitive Advantage in the Commoditized SEO Industry
SEO isn’t dead — it’s commoditized. So how can you avoid drowning in the sea of sameness? In this talk, you’ll learn how to find, activate, and articulate competitive advantage in SEO through real, working examples from some of the bigggest brands in the world. You’ll leave with actionable tips and homework to help your business stand out.
Heather Physioc is Group Director of the award-winning Discoverability group at VMLY&R, including the Organic Search, Paid Search and Performance Content teams.
She is a graduate of the University of Missouri in Columbia, with a bachelor’s degree in strategic communication (advertising), and she holds an Executive Master of Business Administration from Rockhurst University. She is an adjunct professor of Digital Marketing at the master’s level at the University of Kansas.
She is a professional public speaker and can be found on international marketing stages like MozCon, SearchLove and BrightonSEO. Her writing has been published She was recognized in 2019 as a “NextGen Leader” by the Kansas City Business Journal, and “Rising Star” by the national Business Journals.