Internationally acclaimed speakersPrestigious award showDrinks & Bites11th edition

First Party Data & PPC: Future-proof your Advertising Strategy!

Marco Frighetto

Have you ever struggled with linking your CRM to your PPC campaigns? Ever wondered how to leverage your first party data to maximise the power of online advertising? How to import LTV in Google Ads? Say no more: Marco from Booster Box has all the answers you’ve been looking for! In this session, you will learn how to utilize first party data and CRMs at full potential!

Marco Frighetto

Head of MarTechBooster Box

Marco Frighetto is Head of MarTech at Booster Box, a Performance Agency specialized in Scientific Marketing based in the heart of Tuscany, the sunny Pietrasanta and with offices in Milan and Barcelona. Bringing together a team of nerds and entrepreneurial marketers, Booster Box has been crafting tech that unleashes PPC performance through data. Marco and his team are working hard to create a better world for every PPC marketer, fully automating all those boring and repetitive procedures. He is deeply in love with hats, mountains & spreadsheets 🙂