NL
International speakersPrestigious award show2 different locations9th edition

Workshop: Fixing the Internet through Timestamps & Structured Data

Sebastiaan van der Lans

15:55 - 16:25

The internet has a deep-rooted issue: trust. How do consumers know whether the information presented by websites can be trusted? How can website owners claim ownership over their content? The web wasn’t designed with integrity in mind and therefore trust on the web is fundamentally broken.

Around 2010, the web started to implement Schema.org. This helped search engines and social media to index our content. Therefore, whom to trust is outsourced to those platforms. Yet still, misinformation literally costs lives, while online fraud is at all-time highs. How can trust on the web be democratized? How can we make the web a trustworthy place through Schema and Timestamps?

In 1991, blockchain was invented for timestamping documents. With a timestamp, you can prove that you didn’t tamper with data or content since a specific date and time. How are Schema.org Markup and blockchain timestamps building blocks for a better internet today?

Sebastiaan van der Lans

Founder and COO - WordProof

Sebastiaan is chairman of the Trusted Web Foundation & founder and COO of WordProof. He has a big heart for open source. In 2006 he co-founded Amsterdam-based open-source agency ‘Van Ons’, which is a leading digital agency now, serving over 100M page views a year. In 2020, WordProof won Europe’s ‘Blockchains for Social Good’ contest. Sebastiaan has a strong passion for improving the playing fields of publishing, SEO, and e-commerce. Solutions by his teams are actively being used by over 200.000 organizations. Let’s build the Trusted Web, together!