From the customer who just wanted to buy
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Founder & Managing DirectorStapelfux GmbHKatharina Stapel is the founder and managing director of the Stapelfux GmbH with almost 20 years of experience in internal and external corporate communications. She supports the development of sales processes on a strategic managing director level. She develops processes, builds teams and integrates learning participation. In addition, she is actively engaged in ensuring that science has a practical value for companies. Currently, she is co-leading a study at the MHH in Germany on the topic of “Nudging in companies”. Based on behavioural economics, process management, data-driven decisions and sales management are among her main areas of expertise. She publishes regularly and is invited as an international speaker at congresses and conferences.