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Friends of Search 2025 > How Coolblue demonstrated E-E-A-T before it was cool
Internationally acclaimed speakersPrestigious award showDrinks & Bites12th edition

How Coolblue demonstrated E-E-A-T before it was cool

Linda Hogenes

15:35 - 16:05

Linda will take you on a journey through time, from when both Google and Coolblue started 25 years ago. In the past years, (E-)E-A-T and helpful content has been a hot topic in SEO. However, long before that, it was important to provide the best content to potential customers, so that they could choose the best product for them. She will provide lots of examples on how Coolblue has handled this over the years, to inspire you to take your helpful content to the next level.

Linda Hogenes

Head of SEOCoolblue

Linda Hogenes has been working in digital marketing and SEO for 17 years. Currently, she is the Head of SEO at Coolblue, which is one of the biggest e-commerce retailers with focus on ‘Everything for a smile’ in Netherlands, Belgium and Germany. In the past 10 years at Coolblue she worked on some very big projects, such as migrating 360 domains into two (coolblue.nl and coolblue.be) in 2018, adding extra languages (French, English) and expanding into Germany (coolblue.de) in 2020. For the fifth time, she is one of the judges for the Friends of Search SEO Awards.

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