How Wehkamp is measuring the incrementality of paid search on a customer-level
Wehkamp will present their view on measuring the incrementality of paid search and how to approach this on a customer-level. With practical examples and experiments they will also include a glimpse into their methodology, findings and next steps. Closing out with a few key takeaways you can implement yourself!
Mitch is working as Lead Digital Marketing at Wehkamp, one of the biggest online retailers in the Netherlands. Started his career as PPC specialist at an online marketing agency with a strong focus on automation, data and feeds. After 5 years, Mitch swapped agency-side for client-side and started at Wehkamp as a PPC specialist. He’s now leading a team of 6 specialists with a focus on achieving profitable growth, increasing customer value and trading efficiency within the digital marketing channels. These channels and campaigns cover the entire range of products covered by Wehkamp falling in various categories like fashion, beauty, living, garden, toys and sport & leisure.