How Wehkamp is measuring the incrementality of paid search on a customer-level
Wehkamp will present their view on measuring the incrementality of paid search and how to approach this on a customer-level. With practical examples and experiments they will also include a glimpse into their methodology, findings and next steps. Closing out with a few key takeaways you can implement yourself!
Celebrating 10 year FOS with DJ
Celebrating 10 year FOS with DJ
How Wehkamp is measuring the incrementality of paid search on a customer-level