International speakersPrestigious award show2 different locations9th edition

Case RAC: Hypercompetitive keywords; how we stick to the top of SERPs

Jordan Francis

15:20 - 15:50

Despite their challenges – hypercompetitive keywords provide amazing opportunities to unlock ROI and supercharge growth.

These highly-competitive keyword terms often feature a whole host of well known brands that provide very strong user experiences and implement strong SEO strategies of their own – how can you stand out?

In this talk, we will discuss these challenges in more detail – running through real-world examples of how we position our sites to be successful in these very competitive SERPs.

Jordan Francis

SEO Director - Blue Array

Jordan is an SEO Director at Blue Array who has worked across high-growth start-ups, global publishers and established household brands to deliver award-winning and commercially impact campaigns. An SEO all-rounder, Jordan’s main areas of interest are large-scale and highly technical SEO. Among other things, Jordan has also led SEO auditing training for several years running at BrightonSEO and is a contributor to the