International speakersPrestigious award show2 different locations9th edition

Is behavioural science the magic your paid media has been missing?

Becky Simms

16:30 - 17:00

Join Becky Simms for a first-hand account of how you can use proven theories to take your paid media performance to the next level.

If you are already doing a great job running and optimising awesome accounts, find out how employing psychology and ‘nudges’ can accelerate performance dramatically.

In this session you will learn:

  • An understanding of nudge theory and behavioural economics in the context of paid search
  • A model you can use to instantly increase ROI from your ads

Becky Simms

Founder & CEO | Digital marketing strategist | International speakerReflect DigitalBecky has spent the last 15 years working in digital marketing, starting Reflect Digital in 2011, which is now a team of over 30 digital specialists. In 2021 Becky was listed in the BIMA 100, a list of the top 100 people shaping the future of the digital industry.

Becky’s passion lies within understanding human behaviour and how this can supercharge digital campaigns. It is her belief that as marketers we can best achieve our goals by helping our customers and we can only truly help them if we understand their needs and can build a strategy around their customer journey.