Keynote: Share of Search, more than just a metric
James is the Founder and Consulting Strategist at Vizer Consulting, a Strategy consultancy. An experienced and highly effective strategic leader with a broad and deep set of experience across multiple categories and brands including some of the biggest in the world with proven commercial impact.
Experienced in engaging senior clients (C-suite) throughout marketing and beyond, running teams and projects over a 18+ year career.
James is a published writer and has been instrumental in the emergence of Share of Search as a practical metric, focussing on its applications and the insights that can be derived. He has written for WARC, Marketing Week and Campaign magazine and was named as one of the “Change Makers” of the year 2020 by Marketing Week Magazine in the UK.
James believes in focussing on clear commercial value for clients whatever the final execution/idea. The end goal is always incremental growth. He has advised on solutions ranging from M&A, Change Management, E-commerce, Brand, Marketing, Innovation, Operations and Fulfilment.
This blog is where he posts some of my papers and thoughts.