Marketing in a Conversational World: How to Get Discovered, Delight Your Customers and Earn the Conversion

Purna Virji

Senior Manager of Global EngagementMicrosoftNamed by PPC Hero as the #1 most influential PPC Expert in the world, Purna specializes in SEM, SEO and future search trends. With over a decade in search, she is a regular keynote speaker at conferences across the globe such as MozCon and INBOUND and is a columnist for Search Engine Land and The Drum.

An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter.