International speakersPrestigious award show2 different locations9th edition

Advanced Ad Customization: Conditional Ads

Martin Röttgerding

Ad customizers are pretty cool, but somewhat hard to use. Especially due to the involvement of data feeds they remain a feature that is mostly used by advanced advertisers – but it doesn’t have to be. In this session, Martin will present an alternative approach that makes ad customization much more accessible. Instead of dealing with all aspects all the time, a one-time setup can be enough to never have to look at a data feed again. This is helpful for individual users, but especially powerful for bigger teams, where only one person needs to know the details. Along with the approach, you’ll also learn about advanced applications – up to ad customization based on the weather outside.

Read the presentation here.

Martin Röttgerding

Head of SEA - Bloofusion Germany

Martin is Head of SEA at online marketing agency Bloofusion Germany. As a PPC geek, he loves to take things a bit further – by digging into the mechanisms of Google Ads, building tools, or doing cool things with data.

He blogs regularly at the German Bloofusion Blog. In English, he blogs at, but only when he feels that something is advanced or exclusive enough to be worth sharing internationally. He is best known for his Google Shopping segmentation strategy, the Quality Score Tracker script, and his work on Customized Ads. Martin has spoken at numerous conferences over the years, including SMX, Marketing Festival, ADworld Experience and Heroconf. Next up: Friends of Search.

Read his interview here

Martin Röttgerding on 'smart' shopping and smarter use of ad customizers

I liked the events both very much – they were well organized and as a speaker I felt really well cared for… it was a pleasure to be a part of the show :)
Martin Röttgerding Head of SEA Bloofusion Germany