International speakersPrestigious award show2 different locations8th edition

Measuring the incrementality of paid search

Mitch Komen & George Radix

12:10 - 12:40

Mitch Komen

Lead Digital MarketingwehkampMitch is working as Lead Digital Marketing at Wehkamp, one of the biggest online retailers in the Netherlands. Started his career as PPC specialist at an online marketing agency with a strong focus on automation, data and feeds. After 5 years, Mitch swapped agency-side for client-side and started at Wehkamp as a PPC specialist. He’s now leading a team of 6 specialists with a focus on achieving profitable growth, increasing customer value and trading efficiency within the digital marketing channels. These channels and campaigns cover the entire range of products covered by Wehkamp falling in various categories like fashion, beauty, living, garden and electronics.

George Radix

Marketing analystwehkampGeorge has been working as a marketing analyst at wehkamp for almost three years. In the early years of his career he worked as an allround digital marketeer, with a focus on PPC and SEO at a medium sized webshop. After which he worked at a market research firm while finishing his masters degree in Marketing Intelligence. Now he is responsible for everything concerning data for the digital channels.